Optimizing your website for mobile is critical to deliver a positive customer experience and keep shoppers coming back to your small business. Google research shows that users who have a negative experience on a mobile device are 62% less likely to purchase from the business responsible again.
How does good mobile SEO improve the customer experience? Our Orange County SEO team shares four benefits below.
Cater to Users on Different Devices for Added Convenience
Responsive design is a crucial part of an effective mobile SEO strategy. A responsive website will adapt to fit screens of all sizes, so visitors can enjoy a seamless experience when switching between devices.
If your site isn’t responsive, it’s unlikely to look right on a smaller screen. Images may not load fully (or at all), text might be too big or small, and trying to navigate pages could become a chore. If visitors can’t find their way around your site, it will be more difficult for them to convert.
Ensure Fast Page Speed to Avoid Wasted Time
If people are leaving your site without converting, slow load times could be one of the major causes. Users may not wait around when pages take too long to appear fully on their device, and that will cost you valuable opportunities to win new customers.
The ideal load time for a page on mobile is less than two seconds. Making your page speed as fast as this isn’t easy, but it can make a huge impact on the customer experience.
Cultivate Smooth, Satisfying Navigation on Small Screens
Simple and logical navigation is crucial for a positive customer experience, especially on mobile. Users want to find the information or products they’re looking for in as few steps as possible.
Here are a few tips to improve navigation when working on mobile SEO:
- Add a hamburger button with a drop-down menu to help users find key areas of your site
- Make buttons big enough to touch on smartphone and tablet screens
- Use clear page titles to avoid confusion and frustration
Optimize your site navigation to help visitors find exactly what they need with minimal effort, from arriving on a landing page to making a purchase. They’ll be more likely to come back after a positive experience.
Contacting Your Business is Quick and Easy at the Touch of a Button
When customers visit your site on desktop and want to speak to a member of your team by phone, they’ll need to switch to another device.
But on mobile, you can provide them with a click-to-call button that lets them reach out to you directly. That gives you a chance to make a positive impression and move them along to the next stage of the customer journey, possibly just moments after they find your business for the first time.
The Simple Way to Optimize Your Website for a Positive Customer Experience
Good mobile SEO is vital to deliver a strong customer experience. From streamlined navigation to fast load times, there are numerous steps in optimizing your site for smartphones and tablets. That complexity can make it daunting for small businesses.
At Nett Solutions, our Orange County SEO experts will optimize your site to suit users across devices. To find out more, get in touch with our team today!