5-Essential-Image-Tips-to-Benefit-Your-SEO-Campaign

5 Essential Image Tips to Benefit Your SEO Campaign

Never underestimate the power of visual content.

Put yourself in potential customers’ shoes: if you landed on a website looking for a specific product or service, would you be impressed if there were no images? Would you feel this was a dynamic brand that cared about engaging buyers?

It’s unlikely one page after another consisting of blocks of text would win you over. Images are essential to convey information that complements your copy: you need to show off your products / services, introduce your team (even if just a few members) and, ultimately, make your website exciting to look at.

Images can make a big difference to your SEO campaign, and in this post, we look at 5 essential tips you need to know.

 

Be Original

Stock images definitely have their place. Quality stock pictures can fill a gap and still add a professional touch to your site, but use them sparingly.

Users will recognize stock images when they appear on countless sites, and if they see them on yours, they may feel it makes you a little less credible. Use original pictures as much as you can to be authentic, and ensure they’re of a high quality.

Slick, polished images help you stand out in search results and make your site unique.

 

Don’t Overload your Site

Too much visual content can affect your site’s performance, causing pages to load slower than they should.

JPEG images are typically best for maintaining decent load times, and cope well with compression, allowing images to load faster without too much of a drop in quality. PNG images are of a higher quality but too many can strain your load times.

Consider using PNG files for your most crucial images and JPEGs for the rest.

 

Keep your Captions Specific

Captions are a useful addition to your images. This is a brief line or two of text that explains the picture’s purpose, allowing readers to understand what they’re seeing straight away.

Captions can help search engines identify how relevant your images are to users.

 

Apply Descriptive Names to Images

Like captions, descriptive file names with quality keywords let search engines know the image’s content. It has to put the picture in context and boost your chances of being discovered by a user.

If a prospect runs an image search, a descriptive title can get your website put on clear display, hopefully driving more traffic your way.

 

Keep Background Images Minimal

Images in your page backgrounds and / or borders may add satisfying decoration to your site, but they only add extra data that has to be loaded.

If you find your site is taking longer to load, non-essential images like these could be to blame. You have to balance images that add obvious visual appeal with those that don’t.

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SEO Audit Checks

3 New SEO Audit Checks for 2017 And Beyond

Regular SEO audits are essential for every website. This relates to all of the elements that are integral to your domain’s visibility, and a thorough audit may well improve your performance.

An SEO audit will let you examine why you may be struggling to achieve the SEO results you hope for. You can identify the weakest aspects of your campaign, giving you the information you need to formulate a new direction. You should aim to perform a full SEO audit in each quarter, or whenever you feel your progress has stalled.

If the time has come to run an SEO audit on your website, here are three new checks for 2017 – and beyond!

 

Run an Audit on your Internal Links

Your internal links help to establish your site’s architecture: you want to have relevant pages connected to each other, to help increase your ranking and ensure users can navigate your site in a logical way.

Wikipedia is testament to the power of good internal links, and helps explain how that site manages to retain such authority: practically each page on Wikipedia is packed with relevant, organic links to other pages right across the site.

If you haven’t performed an audit on your internal links, make sure you do this from now on.

Your keywords should be scattered across your site’s content organically, rather than clustered together. Your anchor text should use high-quality keywords, and pages linked together have to be related (directing a user to an irrelevant page may chase them away).

Your most important pages should always be within three clicks of your homepage, while any broken links have to be fixed (or replaced) immediately.

 

Check Indexing

When search engines index your website, they collate information on its relevancy and quality. Effective internal links are vital to help search engine crawlers navigate your site properly, to avoid missing any important pages.

Part of running an SEO audit on your site is deciding which of your pages are meant to be indexed and which should be left alone. Any pages lacking valuable content, such as your terms and conditions, should be excluded from the indexing project. Duplicate content needs to be left out of the indexing process, too.

You can tell crawlers to exclude a specific page by creating a ‘no index’ meta tag to said page’s HTML code.

 

Make Sure Your Site’s Mobile-Friendly

Every website has to be mobile-friendly today, given that Google has started indexing mobile domains rather than desktop ones. As a result, you need to make sure your website is optimized for mobiles as a priority.

You can use Google’s Mobile Friendly Test application to evaluate your site’s compatibility, and identify any major weaknesses. You should also track your mobile rankings, and consider switching to AMP(Accelerated Mobile Pages).

These are pared-down, lightweight pages designed to load within 8 seconds. These run without certain elements found in standard HTML, such as submission forms and JavaScript.

 

Want to know more about how an SEO audit can boost your online visibility? Get in touch with Nett Solutions – we’re an Orange County SEO agency ready and willing to help!

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