The higher your ranking on search engine results pages (SERPs), the more visible your website will be to potential new customers. That’s great if your website is riding high on Google’s first page. But if it’s not, your site will be harder for potential new customers to find.
If you’re unsatisfied with your business’s SERP ranking, you can try various techniques to improve it. And our Orange County SEO agency shares four simple, effective ideas to help you below.
Make the Most of Titles, Meta Descriptions, and Alt Text
Descriptive titles play a key part in achieving a high SERP ranking. Google uses titles (specifically HTML title tags) to learn what a webpage contains, and users may decide whether or not to click through based on a title.
Your titles should be clear and contain one of your main keywords to maximize relevance.
Get Your Linking Right
A solid internal linking strategy can help you boost your SERP ranking. Search engines use internal links to crawl your site and establish relationships between pages. That helps them recognize content related to specific topics, which is crucial for directing visitors to relevant pages on your site.
But external links are important for SEO too. Linking to high-quality websites outside of your own can enhance your site’s credibility, and you’ll provide a stronger user experience if you link to external websites that offer further information on a topic.
Set Up Your Site to be Mobile Friendly
If your site doesn’t display properly on a smartphone or it’s too hard to navigate, users are unlikely to stick around for long. According to Google, almost 50% of visitors will leave a site if pages take more than 3 seconds to load on their mobile device.
The most important steps in creating a mobile-friendly site include:
- Compressing images for faster loading
- Simplifying the design
- Making buttons big enough for easy use on touchscreens
- Avoiding irritating pop-ups
When your site is mobile friendly, users will have less reason to leave without converting.
Publish New Content and Update Old Content
Publishing new content regularly is important for achieving and maintaining higher visibility. It allows you to add various target keywords to your website in an organic way, and creates backlinking opportunities to show search engines that your site has value.
But you need to update old content to maintain its relevance and visibility to search engines. Content that has become outdated, inaccurate, or irrelevant since publication can have a negative impact on your ranking.
That’s because search engines aim to provide users with the most relevant, valuable results. If they consider your content to be of low quality, that can affect your overall position on SERPs.
When looking for older material to update, consider repurposing content to make something new and exciting.
Increase Your SERP Ranking with an Expert SEO Strategy
If you’re looking to boost your business’s SERP ranking, these four tips should help you. And if you want to work with SEO pros, our Orange County SEO agency will create a tailored strategy to improve your online visibility.
Contact us today to get started!