Tag: orange county marketing agency

Content Marketing Tips to Engage and Grow Your Audience

Content Marketing Tips to Engage and Grow Your Audience

nettsolutions

Content marketing matters now more than ever, especially for businesses looking to grow and engage their audience. Estimated global content marketing revenue rose from $72 billion in 2023 to $82 billion in 2024. And it’s expected to reach $107 billion by 2026.

But creating effective content that grabs the right people and interests them in your business isn’t easy. To help you engage prospective customers and build your audience, our Orange County SEO agency shares five valuable tips below.

Prioritize Quality and Value

Bashing content out and publishing it daily isn’t enough. Sure, search engines love fresh content, but they also know bad content when they see it.

Focus on constructing content with a clear message, audience, and goal. You should publish content regularly and according to a schedule, but create a checklist of points your criteria your content must meet. Whether it’s a blog post, podcast, or video, good quality is paramount.

Engage Your Audience with Stories

Try to include stories in your content. That might be an anecdote about an event, the background of your business, or a case study of a client you’ve helped.

Storytelling can engage users, connect with them emotionally, and keep them on your site for longer.

Try to Make Content Evergreen

Evergreen content stays on your site and remains relevant for years. You might need to update it from time to time, but it won’t have an expiry date unlike topical content.

Popular examples of evergreen content include guides, case studies, checklists, and FAQ pages. Promote these in social media posts regularly, as part of your social media marketing strategy, to attract new visitors.

Use Your Own Research and Insights

Adding research and links to authority sites is important to support points in content. But building content around your own research will make it unique and original.

Sharing a fresh perspective can provide readers with more value than content that primarily relies on other people’s findings. If you do it regularly enough, it can also position you as a thought leader in a specific area.

Avoid Clickbait Headlines

It’s tempting to use catchy headlines that might not exactly reflect the contents of a blog post, podcast, or video. But don’t give in to that temptation. Otherwise, you could lose visitors as soon as they realize what you’ve done. And many will know clickbait when they see it and avoid your content altogether.

Create eye-catching, engaging headlines that honestly align with subject matter. Your audience will likely appreciate that more than headlines that are exciting but misleading.

Conclusion

Creating high-quality, high-value content is fantastic for marketing your business. But bringing more people to your website and satisfying search engines demands more than just great content.

Effective SEO is vital for securing a strong position on results pages, and our Orange County SEO agency can help you with bespoke packages. To find out how we can build your site’s online presence, get in touch today!

Why Are People Leaving Your Website Without Converting

Why Are People Leaving Your Website Without Converting?

nettsolutions

Are you tired of potential new customers leaving your website without converting, but you don’t know what’s chasing them away?

Our Orange County SEO agency explores five common reasons why websites lose visitors.

It’s Just Too Slow

The longer your webpages take to load, the more likely users are to lose interest.

But improving your website’s speed can help you reduce your bounce and cart abandonment rates. A user-friendly experience may encourage users to convert and leave them with a good impression. And if they remember your site fondly, why wouldn’t they be back?

It’s Not a Mobile-Friendly Site

We’ve all probably struggled to use a website on a mobile device before. It can be frustrating enough to make you click away and try another site. According to Google research, users are 62% less likely to buy from a business if they have a bad experience with their website on mobile.

A well-designed, mobile-friendly site is quick and easy to use on a smartphone or tablet. Customers shouldn’t have to wait for pages to load, deal with missing media, or struggle to interact with buttons that are too small for the screen. If they do, they have less reason to stay on your site and convert.

They Don’t Trust You

Adding social proof to your website will help you earn trust and credibility. Integrating customer reviews into your site is one option. These show that other customers have bought products from your business or used your services with great results.

Other forms of social proof include:

  • Testimonials with pictures and names
  • Certification badges
  • Positive social media comments from real users
  • Snippets from reviews at notable websites

You don’t need to go overboard with social proof: just add enough to show that you’re a legitimate business with satisfied customers.

Your Content is Presented Badly

Good content is paramount. But even well-written blog posts and product copy can be rendered unreadable by bad presentation.

Website visitors should be able to understand your content, whether they’re reading about your company, your products, or your shipping. Avoid using a font that looks unprofessional or too small, especially on mobile screens. Make sure that text and background colors contrast nicely. And keep paragraphs to just a few sentences to prevent long blocks of text.

Your Site is Too Hard to Navigate

Visitors should be able to find whatever they need on your website through a clear, logical menu system and internal links. If they can’t, they won’t appreciate going round in circles, and are more likely to leave your site entirely.

Explore your website as if you were a prospect visiting it for the first time and see how easy it is to find key areas. Look for ways to clarify and improve your navigation to provide a better user experience.

Ready to Improve Your Website’s Performance?

Our Orange County SEO agency can help your business drive more traffic to your website and convert visitors into customers. To find out more, get in touch today!

5 Timeless Tips for a Strong SEO Strategy

5 Timeless Tips for a Strong SEO Strategy

nettsolutions

Does your SEO strategy need a little work?

Are you tired of seeing your ranking drop again and again?

Our Orange County SEO agency shares five timeless tips to help you improve your SEO performance below.

Keep Your Site Speed as Fast as You Can

Optimize your site speed and ensure that pages load quickly across all devices. When page load time increases from 1 to 10 seconds on mobile sites, visitors are 123% more likely to bounce.

They have products to buy or questions to answer, and your site is slowing them down. Why wouldn’t they look elsewhere? But faster load times will give visitors more reason to stay and learn what you have to offer.

Provide Visitors with High-Quality, High-Value Content

An effective content marketing strategy is a must for building a strong online presence. Publishing a great blog post packed with helpful insights can position your site as a reliable resource.

If you create content with an original perspective and unique research, you can demonstrate your thought leadership too. That will give other sites a reason to link to your content, which should enhance your ranking and drive extra traffic to your site.

Fix Broken Links (Internal and External)

Strong links are crucial for SEO. Internal links help users navigate your site, and external links provide them with valuable resources elsewhere. But links can become broken over time.

Broken internal links prevent search engines from crawling and indexing your entire site. That may have a negative impact on your SEO performance and diminish the quality of experience you offer.

Audit internal and external links regularly to identify broken ones. If you find any, fix them as soon as possible to reduce their effect on your ranking.

Update Older Content to Make It More Relevant

Publishing a regular stream of fresh content is vital for SEO: search engines will index your site frequently and you’ll have more keywords on your site. But if you have any outdated content, optimizing it can upgrade your SEO performance too.

Update blog posts and other content with new information. Make it more relevant to today’s audience, and ensure that all links are still active. Review the keywords and update them as needed. With a little refresh, content published years ago can still help you take your ranking higher.

Deliver a Positive User Experience

If your website is poorly designed, hard to navigate, and provides little to no valuable content, users will probably have a negative experience. And that can gradually damage your SEO performance.

But if your site is easy to navigate across devices and features high-quality content, users are more likely to stick around. Search engines will see that your site is engaging visitors and performing well overall. That may boost your ranking in the long run.

Want to Improve Your SEO Strategy?

Our Orange County SEO agency offers expert search engine optimization packages tailored to businesses with diverse goals and budgets.

To find out how we can make your site more visible on Google and other search engines, get in touch today!

 

How Can Retargeting Benefit Your Small Business Here are 4 Reasons to Try It

How Can Retargeting Benefit Your Small Business? Here are 4 Reasons to Try It

nettsolutions

Retargeting ads are designed to grab users who leave your website without buying products or taking another valuable action. They’re part of many digital marketing strategies, but why? What makes them so important to companies of all sizes?

Below, our Orange County SEO agency shares four reasons why your small business needs to try retargeting ads.

Bring Users Back to Complete Abandoned Transactions

Around 85% of US consumers shopping on mobile devices abandoned carts in the first quarter of 2024. That could be because they:

  • Decided your shipping was too expensive
  • Had to take a phone call
  • Remembered they had to be somewhere
  • Wanted to look for a better deal

Whatever the reason for an abandoned cart, retargeting can help you bring users back to convert. It gives you another chance to win new customers even if their first interaction with your business didn’t quite go to plan.

Keep Your Small Business Fresh in the Shopper’s Mind

Retargeting is fantastic for reminding would-be customers that your business exists, even if they don’t click through to your site immediately. Users may need more reminders and persuasion before they convert, but retargeting ads will help keep your business fresh in their minds.

They already showed an interest in your small business when they visited your website in the first place. Your retargeting ads have a good chance of appealing to them and rekindling that interest. Over time, they may come back to your site to check out your products or services and convert.

Target Customers at Different Stages of Their Journey

Retargeting ads are helpful at all stages of the customer journey. Here’s how:

  • Awareness: Retargeting ads remind website visitors about the products or services they looked at, increasing their awareness of your business.
  • Consideration: At the consideration stage, potential customers may be checking reviews of your small business and seeing how you compare to competitors. Retargeting ads that show off competitive pricing, awards, and positive ratings can give you an edge.
  • Decision: Retargeting ads at the decision stage must be persuasive enough to inspire users to choose your business over others. Discounts, free shipping, and other incentives can excite potential customers.
  • Retention: Retaining customers is vital. Promoting new products and special deals can keep buyers coming back to your site.

Retargeting Ads are a Cost-Effective Way to Reach Customers

Retargeting ads are aimed at people who have encountered your business already. You’re not displaying ads to just anyone: you’re reaching out to users who are more likely to convert than people who are completely unaware of your company.

As a result, retargeting ads offer a better chance of getting a return on your investment and complement other forms of digital marketing brilliantly.

Ready to Try Retargeting for Your Small Business?

Retargeting is a fantastic form of digital marketing for businesses. It can help you convert new customers and retain existing ones in the long run.

And our Orange County SEO agency is here to help you with unique retargeting ads tailored to your business. To get started, contact us today!

 

5 Tips for Building a Strong Social Media Marketing Strategy

5 Tips for Building a Strong Social Media Marketing Strategy

nettsolutions

Social media marketing is crucial for all businesses, but creating a solid strategy can be tough. You need to build the right campaigns for the right users on the right platforms to achieve the best results. So, where do you start?

Our Orange County digital marketing agency shares five tips to help you build your social media marketing strategy below.

Get an Insight into Your Audience

Before you can build a successful social media marketing strategy, you should have a clear idea of who you’re trying to reach with your campaigns. Guesswork and assumptions will only get you so far.

Essential details include average age and income, location, interests, and occupation. You also need to know which platforms your audience uses, and where they’re more likely to be found at certain times. The more you know about the people you want to target, the more of an impact your marketing will make.

Create Marketing Campaigns that Appeal to Different Audience Segments

Now that you know your audience in more detail, separate them into different segments based on key demographics. You might segment audiences according to their age, occupation, or location, depending on the products or services you’re promoting.

Audience segmentation helps you deliver more relevant content to specific groups to boost engagement. Trying to appeal to everyone is likely to waste time and money.

Make Sure Campaigns Align with Each Platform’s Style and Users

Your social media marketing should match each platform and the users you want to target. While people across different age groups use social media, each one has more users in specific age ranges than others.

Understanding the key demographics for each platform, and the popular types of content on it, will help you create the most appealing posts.

Monitor Campaign Performance Carefully

Studying data gathered from your social media marketing campaigns will help you monitor their performance and spot ways to improve them. You should track several metrics to get a clear overview of your campaigns’ visibility and success.

Helpful metrics include:

  • Clicks
  • Likes/comments
  • Impressions
  • Conversion rates
  • Return on Ad Spend (ROAS)

Certain posts will perform better than others. Compare these to less-successful posts to understand why they achieve different results, and use what you learn to improve future campaigns.

Work with a Social Media Agency

Working with a social media agency is a simpler, more efficient option than creating and managing your own strategy. A seasoned team will have hands-on experience of helping businesses reach their target audience across multiple platforms. When you leave it to the experts, you’ll have more time to focus on your business.

Our Orange County digital marketing agency is ready to build a detailed strategy to take your social media marketing to the next level. Ready to chat? Get in touch with our team today!

 

4 Ways to Improve Your Business's SERP Ranking

4 Ways to Improve Your Business’s SERP Ranking

nettsolutions

The higher your ranking on search engine results pages (SERPs), the more visible your website will be to potential new customers. That’s great if your website is riding high on Google’s first page. But if it’s not, your site will be harder for potential new customers to find.

If you’re unsatisfied with your business’s SERP ranking, you can try various techniques to improve it. And our Orange County SEO agency shares four simple, effective ideas to help you below.

Make the Most of Titles, Meta Descriptions, and Alt Text

Descriptive titles play a key part in achieving a high SERP ranking. Google uses titles (specifically HTML title tags) to learn what a webpage contains, and users may decide whether or not to click through based on a title.

Your titles should be clear and contain one of your main keywords to maximize relevance.

Get Your Linking Right

A solid internal linking strategy can help you boost your SERP ranking. Search engines use internal links to crawl your site and establish relationships between pages. That helps them recognize content related to specific topics, which is crucial for directing visitors to relevant pages on your site.

But external links are important for SEO too. Linking to high-quality websites outside of your own can enhance your site’s credibility, and you’ll provide a stronger user experience if you link to external websites that offer further information on a topic.

Set Up Your Site to be Mobile Friendly

If your site doesn’t display properly on a smartphone or it’s too hard to navigate, users are unlikely to stick around for long. According to Google, almost 50% of visitors will leave a site if pages take more than 3 seconds to load on their mobile device.

The most important steps in creating a mobile-friendly site include:

  • Compressing images for faster loading
  • Simplifying the design
  • Making buttons big enough for easy use on touchscreens
  • Avoiding irritating pop-ups

When your site is mobile friendly, users will have less reason to leave without converting.

Publish New Content and Update Old Content

Publishing new content regularly is important for achieving and maintaining higher visibility. It allows you to add various target keywords to your website in an organic way, and creates backlinking opportunities to show search engines that your site has value.

But you need to update old content to maintain its relevance and visibility to search engines. Content that has become outdated, inaccurate, or irrelevant since publication can have a negative impact on your ranking.

That’s because search engines aim to provide users with the most relevant, valuable results. If they consider your content to be of low quality, that can affect your overall position on SERPs.

When looking for older material to update, consider repurposing content to make something new and exciting.

Increase Your SERP Ranking with an Expert SEO Strategy

If you’re looking to boost your business’s SERP ranking, these four tips should help you. And if you want to work with SEO pros, our Orange County SEO agency will create a tailored strategy to improve your online visibility.

Contact us today to get started!

 

 

How to Reach Customers Near You with Good Local SEO

How to Reach Customers Near You with Good Local SEO

nettsolutions

Local SEO can help nearby customers find your business online, whether they’re using their smartphone, their laptop, or smart speaker. But what does a good local SEO strategy involve?

Here are four great tips from our Orange County SEO agency to help you get started.

Target Local Keywords

Focus on local keywords for effective local SEO. For example, if you’re targeting parents and caregivers looking for kids’ clothes near you, one location-specific keyword might be “child’s clothing store in Orange County”.

When creating your content marketing strategy, focus on local events, community news, and any other topics likely to appeal to nearby customers. This ensures you can pepper plenty of local keywords throughout your site organically.

Take Advantage of Your Google Business Profile Listing

Google Business Profile (previously known as Google My Business) is a free tool that can help your company be more visible on SERPs. Use it to set up a distinctive local profile for your business, featuring key information, images, videos, and reviews. To avoid missed opportunities, update your Google Business Profile whenever your contact details change.

It’s crucial that you claim your Google Business Profile as soon as possible (if you haven’t already), or someone else could. Fortunately, you can reclaim it if that happens, so don’t worry!

Welcome Customer Feedback and Reviews

Feedback and reviews can make a big impact on your local visibility. Positive feedback alongside your results on SERPs will give you more credibility, which is vital for small enterprises.

Almost 70% of online shoppers read 1 to 6 customer reviews before they decide whether to buy something or not. If you have a selection of varied, honest, but ultimately encouraging reviews to your name, a large number of potential customers are likely to check them before they do business with you.

Ask customers to review your products and services after each transaction. Make the process as quick and simple as possible to reduce the risk of people giving up.

Optimize Your Website for Voice Searches

Voice search plays an important part in local SEO. Imagine a potential new customer asking their virtual assistant “where’s the best pizza place near me?” while walking within two minutes of your new Italian restaurant.

If your site is optimized well for local SEO, you have an invaluable opportunity to bring someone new into your venue, impress them, and convert them into a repeat customer.

Here are a few tips for voice search optimization:

  • Use conversational keywords (“where’s the nearest towing company in Orange County?”).
  • Include clear but detailed answers to common questions in your content (e.g. in an FAQ).
  • Design pages for easy use on mobile devices (critical for good local SEO).

Start Reaching Local Customers with Our Orange County SEO Agency Now

Our Orange County SEO agency is ready to help you boost your visibility and reach more local customers with a bespoke SEO strategy.

To find out exactly what we can do for you, get in touch today!

 

What Can Video Ads Do for Your Digital Marketing

What Can Video Ads Do for Your Digital Marketing?

nettsolutions

Video ads are a staple of digital marketing. Any time you watch a video on YouTube or browse your favorite social network, you’re sure to run into at least one video ad promoting a business, product, or service.

If you’re not already using video ads as part of your marketing strategy, what can they do for you?

Join our Orange County digital marketing pros as we explore four ways video ads can benefit your business.

Engage Users with Different Types of Video Ads

Google Ads offers a range of video ad formats to choose from based on your digital marketing strategy, budget, and goals. These include:

  • Skippable In-stream
  • Outstream
  • In-feed
  • Non-skippable In-stream
  • Bumper

By giving you a choice of formats for video ads, Google Ads allows you to take a flexible approach to your video advertising and discover what works best for you. However, the variety of formats can be daunting for beginners.

Fortunately, Google launched its Video view campaigns (VVC) program in September 2023, which can make setting up your ads easier.

Promote Your Business Across Diverse Channels

Using video ads helps you expand your digital marketing campaigns across various channels. They will increase your chances of building brand awareness and growing your audience.

You can reach viewers on YouTube, with the formats discussed above, as well as on other social media channels —- TikTok, Instagram, and Facebook to name just a few. Your video ads will also play on sites that belong to the Google Display Network.

Show Your Products and Services in Action

A photograph, even a great one, can only do so much to make your products and services appealing to customers. But videos are a more dynamic way to show why your business is the best choice.

For example, if you run a plumbing company, why not demonstrate your team’s unparalleled skills with footage of a real job? Video ads that focus on your products and services can make a stronger impression than static images alone.

Add Credibility to Your Business

Visually appealing ads that are easy to understand can make your company more credible to newcomers. They don’t need to look as sleek as the latest blockbusters, but they should at least show that your business takes digital marketing seriously.

Whether your video ads are filmed by a professional crew or by your own team, they should have a clear message and address a particular pain point. The more engaging and specific your ads are, the more likely they are to impress your target audience.

Start Building Ads that Boost Your Digital Marketing

Video ads can be a powerful part of any successful marketing strategy. You have multiple formats to choose from, you can boost engagement across multiple channels, and you can demonstrate products in action to whet customer appetites.

Not sure if your PPC strategy is as good as it should be? Our Orange County digital marketing agency is ready to help you with campaigns tailored to your goals, audience, and budget. Contact our team now to get started!

 

How to Set the Right Digital Marketing Goals for Your Business

How to Set the Right Digital Marketing Goals for Your Business

nettsolutions

A good digital marketing strategy is a must for any small business today. There are more than 33 million of them in the U.S. and competition is often fierce, but strong marketing campaigns can help you reach the right people, in the right places, at the right time.

But to get the most out of your digital marketing, you need goals. And setting ones that suit your business, your budget, and your resources can be tough.

So, join our Orange County digital marketing agency as we explore a few ways to make it easier.

Define What You Want to Achieve

Think carefully about what you want to achieve with your digital marketing. Why are you prepared to invest precious time and resources into it?

Common digital marketing objectives include:

Defining your reasons will help you get off to a stronger start than if you dive straight in. Don’t worry if they seem vague or abstract at first — you can make them more specific later.

Try the SMART Goals Approach

The Specific, Measurable, Achievable, Relevant, and Timely (SMART) goals framework is popular in digital marketing. It can help you create a clear, focused plan. Let’s break it down.

Specific

Your digital marketing goals should be specific. You want to boost conversion rates? Focus on what that means in real terms, such as getting more visitors to sign up for your newsletter. When you define a goal in plain terms, you can start taking actions to achieve it.

Measurable

Measuring your progress is essential. Otherwise, how do you know if you’re doing the right thing?

Set a specific goal, with a figure or percentage attached, so you can see how close you are to hitting your target over time (e.g. increase traffic to your website by 10% in 3 months).

Achievable

Setting achievable goals for your digital marketing is a must to avoid pushing yourself to hit impossible targets.

Be too ambitious and you’ll become demotivated when you fail, even if you’ve made great progress along the way. Still, try to make your goals just ambitious enough to inspire you to work at your best.

Relevant

Make sure your digital marketing goals align with your long-term business plan. Otherwise, you could waste time, effort, and money chasing objectives that offer little value.

Timely

Set a specific deadline for your digital marketing goals. That’s vital to motivate you and to make sure you can measure your progress accurately within a set period.

Consult a Digital Marketing Agency

Last but by no means least, working with a professional team is the most effective way to set the right digital marketing goals for your business.

Our Orange County digital marketing agency will create a bespoke marketing strategy for your business, encompassing SEO, Retargeting, Display Ads, and more. Contact us now to get started!

 

How Can Retargeting Ads Help with Abandoned Carts

How Can Retargeting Ads Help with Abandoned Carts?

nettsolutions

Why do customers abandon their carts?

Reasons vary. For example, in 2021, 37% of North American shoppers abandoned a purchase because estimated shipping times were too long. Other factors include finding a better deal elsewhere or getting distracted.

Identifying the most common reasons why users are abandoning their carts will give you the insight you need to create a better experience for new visitors and increase conversions gradually.

But building effective, persuasive retargeting ads can help you bring those shoppers back to your site to complete their purchase sooner rather than later. How does this work?

In this post, our Orange County digital marketing pros will explore retargeting ads and how they help with abandoned carts.

How Do Retargeting Ads Work?

Retargeting ads are a simple way to re-engage visitors who showed an interest in your site.

To get started, you add Google’s remarketing tag (a piece of code) to your website to track users. You can use it to track page visits and actions, such as putting a product into a shopping cart.

When the tag is in place, you’re all set to target potential customers with ads that promote your business or specific products and services they showed an interest in. Your ads might remind them that they have one or more items in their cart on your site. And if they return and complete that transaction, you’ll have your retargeting ads to thank.

But even if they don’t lead to a fast conversion, retargeting ads are valuable for building brand awareness too. They can help your business linger in a potential customer’s mind long after they visit your site.

How to Make Your Retargeting Ads More Effective?

Creating retargeting ad campaigns that bring potential customers back to their abandoned carts isn’t easy. But putting time and effort into retargeting ads will pay off if you get them right.

Here are a few tips to help you make yours more effective.

Grab Attention with Discount Codes

If a visitor has shown enough interest in a product to add it to their cart, even if they left it there, you could whet their appetite by promising a discount in your retargeting ads.

Use Time as an Incentive

If you notice that certain products are left languishing in carts more than others, consider putting them on sale for a while. Create retargeting ads that promote these “limited-time deals” with a sense of urgency, and potential customers may feel more inclined to take the plunge.

Be Sparing with Ad Frequency

Avoid showing your ads to the same potential customers too many times each day or you’ll put them off your business. Sensible frequency capping will help, but knowing when you’re showing ads too little or too often is tough.

Make it easy on yourself: let us take care of your retargeting ad campaigns for you. Our Orange County digital marketing agency will build tailored campaigns to help you reach the right people with the right ads.

Speak to us today to get started!