How_can_you_Drive_More_Traffic_to_your_Website

How can you Drive More Traffic to your Website?

Driving more traffic to your website isn’t easy. You’re just one of thousands of businesses competing in the digital marketplace, and building your brand into a strong contender for people’s money takes a lot of hard work.

There are certain steps you can take to drive more traffic to your website and increase your conversion rates. Join our Orange County digital marketing team as we explore your options!

 

Keep your content flowing

Content, content, content.

Good, valuable, informative, shareable content is crucial. You have to identify what your target audience is and make sure you’re crafting content that speaks to them.

You have to keep publishing fresh content regularly too, at least twice a week. Whether this is blogs, articles, guides or videos, keep it coming. After all, companies publishing a blog have 97 percent more inbound links.

 

Hyping new product launches

You can’t afford to keep releasing new products again and again, but you have to make the most of the opportunity each launch offers.

Take the time to build the release up in the weeks ahead. Create press releases, exclusive reveal videos and interviews with the designers etc. Make the new product seem like big news and prospects may just believe it is.

 

Explore other forms of media

Have you considered creating a YouTube channel for your brand? How about a podcast?

Depending on the products or services you offer, one or both of these options might seem pretty unlikely. If you sell, say, cleaning products created by other companies, videos or podcasts may appear to be a stretch.

However, you could still produce YouTube content offering valuable information on how best to use your goods. Creating video content helps you build your brand and engage prospects, while you can maximize your video description with a CTA and keywords.

Video is predicted to account for 80 percent of the world’s traffic by next year, so you’re missing out if you don’t get on-board.

If you’re in an industry that seems better suited to podcasts (such as tech), why not give it a try? Like videos, these can help you generate more brand awareness and forge stronger connections with buyers.

 

Engage more people on social media

Social media is a valuable tool to reach new customers and keep existing buyers engaged.

Make an effort to share content across Facebook, Twitter etc., using striking images, hashtags (in moderation) and a CTA. Always be responsive to people’s comments or questions, or else prospects may assume you don’t care for their input.

Avoid spreading yourself too thin, though. Don’t think you have to be present on every social media channel, especially not to start with. Just two will be enough in the beginning: focus on building a loyal group of followers before expanding.

When these people share your content, your brand will appear on the feeds of users who may not see it otherwise.

 

Nett Solutions’ Orange County digital marketing specialists can help drive more traffic to your website and build your online presence. Want to know more about what we can do? Just get in touch!

SEO_Mistakes_to_Avoid_When_Writing_Content

SEO Mistakes to Avoid when Writing Content

Getting your content right is vital to maintain a solid online presence.

Blogs, articles, press releases and more can all contribute to building your brand’s visibility. But if you’re cutting corners or failing to make the most of your content, you could be missing out.

Below, we take a look at the SEO mistakes to avoid when writing your content.

 

Going old-school with keyword stuffing

Don’t stuff your content with keywords. It’s an outdated technique businesses used years ago to propel themselves higher up the SERPs.

No company in your niche worth its salt is resorting to this anymore: you won’t fool customers and you certainly won’t fool Google. This can make trying to read content incredibly difficult, as you’re constantly seeing the same phrases or terms again and again.

Google can penalize your site if you stuff your content with keywords. Focus on using relevant terms and phrases in as organic a way as possible. Google and consumers want content that reads well, offers value and is engaging.

 

Writing no content whatsoever

One big SEO mistake you can make with your content is … well, not writing any at all!

Putting well-written content together isn’t always easy, especially when you’re busy running your business. It can take time, especially when you’re putting the About Us, FAQ, Company History, and other key pages of your site together.

Likewise, blogs are another vital addition but take consistent work.

While writing the content demands time and effort, it’s well worth doing. Customers who visit your site only to find no information about your brand, your products or services may become suspicious and go elsewhere.

Your content has to grab users, tell them how you solve their problem and what they need to do. Likewise, your blog gives you a constant flow of fresh content (which search engines love) and offers plenty to share on social media (driving more traffic to your site).

Letting your content updates become too sporadic or dry up altogether can have a negative impact on your SEO campaign. Make sure you’re publishing regular blogs, articles, social media posts and more.

 

Ignoring the power of video

The prospect of creating your own videos to boost your SEO can be difficult.

But it need not be.

Your videos don’t have to be slick, lavish pieces. It’s just enough to be informative, engaging and friendly. Create introductions for your products or services. Take viewers on a tour of your offices or labs.

Webinars and Q&As are terrific video concepts too. Experiment with your video content and share them across social media. Video can bring more traffic to your site and help to build a stronger bond with customers.

 

Avoid SEO mistakes by hiring the professionals! At Nett Solutions, our Orange County digital marketing team will help to build your business’s online visibility through high-quality content that hooks your customers.