Setting goals is crucial for measuring the performance of your SEO campaigns and pinpointing problems that could hinder your success. That equates to less wasted time and (critically!) money.
While the nature of your business and your digital marketing strategy will determine the best SEO KPIs for you, there are still some that every company can benefit from tracking.
What are they? Join our Orange County SEO pros as we take a look.
Average Time on Page
Engagement is paramount: the more time a user spends on one of your webpages, the more likely they are to convert.
Measuring the average time on a page will show you which ones are the most and least engaging. Study your best pages and incorporate valuable elements into your worst to boost their performance.
Customer Lifetime Value
Customer Lifetime Value (CLV) tracks each customer’s value to your business. Not just on the basis of a single purchase, but with regards to your entire relationship.
Analyzing CLV can introduce you to ways to strengthen relationships with your customers and keep them loyal for longer. And if you can boost customer retention by 5%, you could increase profitability by 25 to 95% overall.
ROI
Keeping track of ROI generated by your SEO processes will show you how profitable your campaigns are, and help you recognize which activities contribute to your ROI the most.
Tracking this KPI can help you avoid costly mistakes in the future, but it may take months before you start seeing ROI, so this is a more long-term KPI than some of the others.
Bounce Rate
A high bounce rate on a specific page means it simply isn’t engaging visitors and giving them no reason to stay. As a result, you could miss out on valuable opportunities to generate leads, convert customers, and build lasting relationships.
Track your bounce rate to reduce the risk of losing potential customers before they have a chance to discover what your business can do for them.
Conversion Rate
Conversions refer to a user taking a specific action and moving their relationship with your business to the next level. Common conversion goals include:
- Buying a product
- Downloading a free whitepaper/ebook
- Completing and submitting a contact form
- Subscribing to your weekly newsletter
When a user converts, you have a fantastic opportunity to foster a stronger connection with them. But if your conversion rates are low, you need to explore why they may not go through with the conversion and how you can direct users to take the desired action more effectively.
Page Speeds
Users care about how quickly your pages load. And if that’s longer than 3 seconds, you’re less likely to keep them on your site.
Measure your speeds to find any pages that take longer than they should, and work on bringing those times down.
Want to build successful SEO campaigns?
Our Orange County SEO team will create bespoke ones for you and track essential KPIs to continually find new improvement opportunities. Get in touch with our experts today to get started!