4 Top Mobile Optimization Tips

4 Top Mobile Optimization Tips

Searches performed on mobile devices have been overtaking those from desktops for a few years now, but some businesses still haven’t optimized their websites for smartphones.

Does your enterprise fall into this camp? If so, a site that just doesn’t work on mobiles could chase visitors away to competitors and cost you customers.

So, what can you to do optimize your site for mobile devices?

 

#1. Keep your Load Times Brief

Load times are a key part of your visitors’ browsing experience. Pages overloaded with images, videos and text will take longer to display on smartphones.

Compress images to keep them at a more manageable size, and reduce the number of videos or GIFs that display on your mobile site.

Bounce rates for pages loading in one to three seconds is 32 percent. This jumps by 90 percent for one to five seconds, so take load times seriously.

 

#2. Consider Button and Link Placement Carefully

Browsing on mobile devices allows for less precision than on a computer. You don’t have your mouse or a cursor: you have to tap with your finger.

That means your buttons and links have to be placed carefully. Keep them large and easy to spot. Don’t cluster them together either, as visitors could keep clicking on the wrong ones by accident. This is crucial when adding CTAs.

 

#3. Streamline Content

Mobile browsing is best when it’s fast and intuitive.

Keep the amount of content displayed on your mobile site to a minimum. Don’t bombard visitors with endless blocks of text. This reduces the amount of scrolling required and cultivates a more streamlined browsing experience..

Provide prospective and existing customers with all the information they need, but in a digestible way. Keep it punchy and direct.

The faster visitors can find the answers they’re looking for, the more satisfied they’re likely to be.

 

#4. Embrace White Space

Lots of white space is good for your mobile website. It ensures space around buttons and links, for extra accuracy when taking actions. Even better, it makes images and videos stand out when scrolling.

Keeping your mobile site streamlined and simple is vital, but preventing it looking barren can be a delicate balancing act. Reducing unnecessary content and clutter contributes to faster load times too, which has its own benefits (as we discussed earlier).

Nett Solutions’ Orange County digital marketing experts can optimize your mobile site to give customers a smoother, better browsing experience. How? Just get in touch to find out!

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5 Pro SEO Tips for SMEs

While some larger brands can rely on the power of a good reputation and repeat custom for ongoing success, SMEs have to work hard to establish an audience.

A well-planned SEO campaign plays a critical role in increasing your visibility and building authority, but organic search can be daunting to newcomers. How do you know which techniques are most effective for growing your brand?

Below, you’ll find five pro SEO tips for SMEs to help you reach a bigger, wider audience online.

 

Quality Content is Still King

Content is one of Google’s key ranking factors, and it’s vital to make it the best you can.

Avoid temptation to stuff keywords into every paragraph on every page: Google will penalize any website trying to use such outdated, underhand tactics.

Long-form content tends to rank better than shorter pieces, but the value it offers readers is paramount. You need to provide visitors with helpful, relevant information every time.

It’s okay to go into detail on subjects, rather than feeling you need to rush everything to suit today’s busy lifestyles.

 

Embrace HTTPS

HTTPS is another ranking signal for Google, and has been for a few years now.

HTTPS is used by a staggering 81 of the top 100 websites, and businesses that avoid upgrading to HTTPS may see a negative result soon.

Why?Because all HTTP websites will be labeled as ‘not secure’ in Google Chrome as of July 2018.

Potential customers may view your HTTP site as being a security risk in the very near future. All SMEs should make an effort to upgrade as soon as possible.

 

Build Solid Links

Not so long ago, companies could buy dozens or hundreds of links to their website to boost traffic. It was a case of quantity over qualify.

This has all changed now. Google and other search engines want to see high-quality links rather than those with little relevancy.

Concentrate on building solid backlinks from quality content, and choose popular websites that have similar themes or topics to your own.

 

Cater to Mobile Users

Google’s mobile-first indexing means the search engine crawls the mobile version of your website primarily, rather than the desktop site.

This makes perfect sense, given that more and more of us are searching on our smartphones and tablets. Any SME that fails to establish a mobile-friendly website is putting itself at a big disadvantage.

 

Pay Attention to UX

UX (user experience) is essential in any good SEO campaign. You want to make sure your website gives users everything they need to maximize your chances of conversions.

Focusing on the best UX you can achieve ensures your website is more accessible to visitors and search engines. Great navigation, solid CTAs, fast page speeds, quality content, and good link structure all contribute to outstanding UX.

At Nett Solutions, we can create a bespoke SEO campaign for your SME. Want to learn more? Just give our Orange County SEO team a call now!

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7 Tricks for Optimizing Your Mobile Site

Google’s mobile-first indexing has been a long time coming, but is now underway.

Websites which offer users a stronger mobile-browsing experience will be more likely to secure higher spots in SERPs. Every business’s website has to be optimized for high-performance on smartphones and tablets, but how?

Here are 7 ways to get started.

 

Boost Load Page Speeds

We all know the frustration of staring at our phone, waiting for a page to load. Research shows 53 percent of searchers will leave a mobile site with load times above three seconds.

Mobile devices tend to have slower load times than desktops, so make sure you focus on getting yours as low as possible. Reduce the size of all images, cut unnecessary content, and consider using AMP instead.

 

Text Must be Readable as Standard

All text on your mobile site has to be easy to read straight away. Users shouldn’t have to zoom in to make sense of your content, nor should they have to turn their device to landscape mode to fit it all on the screen.

Convenience is key. Any hassle will only frustrate users when all they want is to read what you have to say.

 

Check Your Images’ Mobile Compatibility

Are your images failing to load on the mobile site? Do you expect prospects to wait 30 seconds to actually see a picture?

Using outdated or incompatible files will make a huge impact on your users’ ability to enjoy your website. The simplest way to check this is to access your site from a smartphone, and take note of those elements that don’t work as they should. Address them as soon as possible to benefit from Google’s mobile-first indexing.

 

Make Sure Your Site is User-Friendly

Interacting with desktop sites and mobile sites is very different. In the former, you have a mouse for precise clicking, which means buttons and links can be smaller.

In the latter, though, you have to make interactive elements big enough for fingers to touch. Sites with buttons and links that are too small can end up directing users to the wrong pages, making accidental purchases, and more.

Test your mobile site’s interactivity regularly.

 

Streamline Your Ads

Trying to scroll along a mobile website that bombards you with pop-up ads or automatic videos can be unbearable. Yes, you need pop-ups to generate leads and revenue, but try to keep them to a minimum.

Too many will only slow your load times and chase users away.

 

Focus on User Experience

User experience is critical. Your prospects should be able to navigate your site, jump from one page to another, make purchases, access information, and communicate with your business with ease.

Browse your mobile site with your users in mind. Can you see the different pages available? Is it simple to interact with?

If not, make some changes!

 

Swap Flash for HTML5

Avoid using Flash video on your mobile site, as it might not work on most mobile devices. HTML5 is the must-have today, to ensure smooth performance and widespread compatibility.

If you have Flash videos on your site, you could be risking your ranking in Google’s mobile-first indexing.

Want help getting your mobile site the best it can be? Nett Solutions is an Orange County digital marketing agency with years of experience helping businesses just like yours achieve their goals!

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5 Must-Have Features for Every Business Website

5 Must-Have Features for Every Business Website

A staggering 46% of small businesses are operating without a website, but 24% plan to build one in the near future.

Today, every company needs a website that caters to your customers’ exact needs. Any prospect looking for information on your business, ethics, products, shipping process, and anything else they could possibly need to know before buying should be able to find it.

Which features must be on your website?

 

Social Media Integration

Social media is critical for every business. It allows you to market to existing and prospective customers, and reach a wider demographic. After all, 22 percent of the planet’s population is on Facebook, while over 50 million companies have Facebook Business Pages.

Beyond Facebook, 93 percent of Pinterest’s users plan or make purchases, and 88 percent of companies use Twitter as a marketing tool.

Add buttons to your website and enable visitors to check out your social pages with just a click. This helps to boost engagement and is invaluable as a fast customer-service tool.

 

Multiple Contact Channels

If customers go to your ‘contact us’ page only to find an email address or an international phone number (with expensive charges), they may well be put off. It appears unprofessional and suggests your business has little interest in receiving feedback.

Provide users with email addresses (one for product queries, one for complaints), local phone numbers, and live chat. This latter option is vital today, providing a free chance to exchange text-based messages with support agents in real-time.

 

High-End Security

Never take security for granted. For businesses handling online transactions, an SSL certificate will show customers that you take their safety seriously, and all critical details (credit card numbers, bank-account numbers etc.) are encrypted.

With an SSL certificate, a tiny green padlock will appear to the left of your HTTPS URL. Today’s online consumers are security-savvy, so invest in the best you can.

 

Clear, Logical Navigation

Make navigating your website as quick, simple, and logical as possible. Use clear names for pages in your tabs and site maps (About, Contact, FAQ etc.), and use calls to action to help visitors find the most important pages, such as specific product catalogs or live chat.

Imagine yourself as a customer visiting your website for the first time. Where would you want to go first? Would you be able to get their with your current design? Explore the site with this mindset and make note of any potential problems.

 

A Comprehensive FAQ

A variety of contact channels is key, as we mentioned above. However, add an FAQ to your website so visitors can help themselves before having to get in touch with your support team.

Again, put yourself in your customers’ shoes. What would you want to know? List as many questions as you can think of, and then add any others being asked on a regular basis.

 

At Nett Solutions, we’re a leading Orange County digital marketing agency. If you want to know more about boosting engagement and maximizing your online performance, give us a call now.

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5 Good Reasons You Need a Mobile Friendly Website, Already

google mobile algorithm updateLet’s put them in reverse order, too – from least to most important.

If you’re reading this, you probably don’t quite understand the thing that happened with mobile, and that’s ok. It’s not a trend. But it’s not a challenging thing to understand either. There’s been a lot of hype, and that’s mostly only hurt the calm, reasonable people like you. It’s almost worth wagering that part of the reason your site is not mobile friendly is because there’s just been so much hype.

In short, smartphones interrupted the way people use all computers, including those on the internet, and marketers have had to catch up with people so we can better meet their needs. We all make money along the way. (more…)

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