Find tons more traffic through search engine ranking and you’ll get tons more sales.
Google’s Penguin update in April 2012, and several important subsequent updates to the way that Google ranks and displays search results put a huge damper on all that SEO hysteria. It wasn’t an Earthquake that was immediately apparent, but the devastation to SEO practices has been near total.
Amateur SEO buffs have still not recovered and probably some half of all the people working in SEO still do not quite know what a post-Penguin SEO strategy should look like.
For folks whose only strategy was optimizing with ample keywords and keywords in just the right places, SEO may very well be dead. It simply stopped working. But… (more…)