Each new year brings fresh SEO trends every business should embrace to stay on top of their marketing game.
2019 is on the doorstep, and we’re excited to see what it has in store for the wonderful world of SEO — so we’ve decided to explore the biggest trends you have to know about!
Faster Load Times
No one likes staring at a half-loaded page, waiting for content to appear. It’s infuriating, especially when you need answers in a hurry.
Keeping load times as short as possible is important — and this will only become even truer in 2019, as more of us depend on mobile searches. There’s still some way to go, though: the average mobile page-load time is 15.3 seconds.
The more time your pages take to load, the more likely visitors are to click away. Speed is now a ranking signal for mobile searches, so businesses have to focus on this to keep Google on side.
Longer, Deeper Content
Long-form content will be in vogue during 2019. You’ll need to give visitors content offering value, with useful or eye-opening information to take away from it.
Long-form content helps to keep readers on your site for more time too, opening up additional opportunities to hook them. Use content to build relationships with potential and existing customers, and try to make your headlines as irresistible as possible.
Social media will still be a vital channel between customers and brands in 2019. Chatting on Facebook and Twitter is much faster and more convenient than calling a helpline.
People can access direct support while they communicate with friends on their social networks, without having to use a different channel. It’s also easy for your business to target prospects sharing interests and activities with your existing customers through advertising.
It’s essential to stay active on social media too: show your followers you care enough to respond quickly and share content they’re likely to enjoy.
Voice Search Matters
Voice search has made finding the information you want faster and easier than ever. You don’t need to type anymore — you just speak and Google does the rest!
In 2019, this will keep becoming more popular, and you’ll have to keep that in mind when coming up with keywords. Long-tail terms are helpful, as is an overall conversational tone that reflects the way in which people speak.
Adding FAQs to your site is a big help when targeting voice searchers too, so try to match the exact phrases people are likely to use.
At Nett Solutions, our Orange County digital marketing experts are here to help you in 2019! We’ll create an effective SEO campaign tailored to your business and audience, so what are you waiting for? Just get in touch now!