Are you tired of potential new customers leaving your website without converting, but you don’t know what’s chasing them away?
Our Orange County SEO agency explores five common reasons why websites lose visitors.
It’s Just Too Slow
The longer your webpages take to load, the more likely users are to lose interest.
But improving your website’s speed can help you reduce your bounce and cart abandonment rates. A user-friendly experience may encourage users to convert and leave them with a good impression. And if they remember your site fondly, why wouldn’t they be back?
It’s Not a Mobile-Friendly Site
We’ve all probably struggled to use a website on a mobile device before. It can be frustrating enough to make you click away and try another site. According to Google research, users are 62% less likely to buy from a business if they have a bad experience with their website on mobile.
A well-designed, mobile-friendly site is quick and easy to use on a smartphone or tablet. Customers shouldn’t have to wait for pages to load, deal with missing media, or struggle to interact with buttons that are too small for the screen. If they do, they have less reason to stay on your site and convert.
They Don’t Trust You
Adding social proof to your website will help you earn trust and credibility. Integrating customer reviews into your site is one option. These show that other customers have bought products from your business or used your services with great results.
Other forms of social proof include:
- Testimonials with pictures and names
- Certification badges
- Positive social media comments from real users
- Snippets from reviews at notable websites
You don’t need to go overboard with social proof: just add enough to show that you’re a legitimate business with satisfied customers.
Your Content is Presented Badly
Good content is paramount. But even well-written blog posts and product copy can be rendered unreadable by bad presentation.
Website visitors should be able to understand your content, whether they’re reading about your company, your products, or your shipping. Avoid using a font that looks unprofessional or too small, especially on mobile screens. Make sure that text and background colors contrast nicely. And keep paragraphs to just a few sentences to prevent long blocks of text.
Your Site is Too Hard to Navigate
Visitors should be able to find whatever they need on your website through a clear, logical menu system and internal links. If they can’t, they won’t appreciate going round in circles, and are more likely to leave your site entirely.
Explore your website as if you were a prospect visiting it for the first time and see how easy it is to find key areas. Look for ways to clarify and improve your navigation to provide a better user experience.
Ready to Improve Your Website’s Performance?
Our Orange County SEO agency can help your business drive more traffic to your website and convert visitors into customers. To find out more, get in touch today!
