Does your SEO strategy need a little work?
Are you tired of seeing your ranking drop again and again?
Our Orange County SEO agency shares five timeless tips to help you improve your SEO performance below.
Keep Your Site Speed as Fast as You Can
Optimize your site speed and ensure that pages load quickly across all devices. When page load time increases from 1 to 10 seconds on mobile sites, visitors are 123% more likely to bounce.
They have products to buy or questions to answer, and your site is slowing them down. Why wouldn’t they look elsewhere? But faster load times will give visitors more reason to stay and learn what you have to offer.
Provide Visitors with High-Quality, High-Value Content
An effective content marketing strategy is a must for building a strong online presence. Publishing a great blog post packed with helpful insights can position your site as a reliable resource.
If you create content with an original perspective and unique research, you can demonstrate your thought leadership too. That will give other sites a reason to link to your content, which should enhance your ranking and drive extra traffic to your site.
Fix Broken Links (Internal and External)
Strong links are crucial for SEO. Internal links help users navigate your site, and external links provide them with valuable resources elsewhere. But links can become broken over time.
Broken internal links prevent search engines from crawling and indexing your entire site. That may have a negative impact on your SEO performance and diminish the quality of experience you offer.
Audit internal and external links regularly to identify broken ones. If you find any, fix them as soon as possible to reduce their effect on your ranking.
Update Older Content to Make It More Relevant
Publishing a regular stream of fresh content is vital for SEO: search engines will index your site frequently and you’ll have more keywords on your site. But if you have any outdated content, optimizing it can upgrade your SEO performance too.
Update blog posts and other content with new information. Make it more relevant to today’s audience, and ensure that all links are still active. Review the keywords and update them as needed. With a little refresh, content published years ago can still help you take your ranking higher.
Deliver a Positive User Experience
If your website is poorly designed, hard to navigate, and provides little to no valuable content, users will probably have a negative experience. And that can gradually damage your SEO performance.
But if your site is easy to navigate across devices and features high-quality content, users are more likely to stick around. Search engines will see that your site is engaging visitors and performing well overall. That may boost your ranking in the long run.
Want to Improve Your SEO Strategy?
Our Orange County SEO agency offers expert search engine optimization packages tailored to businesses with diverse goals and budgets.
To find out how we can make your site more visible on Google and other search engines, get in touch today!