What is repurposing content? It’s simple: you take existing content and transform it into something new.
An in-depth blog post published a few years ago, for instance, may become the basis for a series of short videos for social media.
But why should you go to the time and effort of repurposing content? In this post, our Orange County SEO agency pros explore four key benefits.
4 Benefits of Repurposing Your Content
Get More Value Out of Old Content
Older blog posts and articles on your website may attract a tiny number of visitors each month (if any). Those pages could be used for content that has more of an impact instead.
By repurposing content, you have an opportunity to really make it count. That means:
- Adding more keywords
- Incorporating valuable inks
- Using more relevant data
Repurposing is particularly beneficial if your early content was rushed and doesn’t match the quality of your recent output. It may help attract great backlinks, too, and make users less likely to leave your site without converting.
Give Search Engines More Fresh Content
Adding fresh content to your site is crucial to achieve a solid SEO ranking. It gives crawlers new content to index and can help your business appear higher up search engine result pages (SERPs).
Repurposing content creates an opportunity to add fresh material to your site in multiple formats, such as:
- How-to videos
- Webinars
- Ebooks (for generating leads)
- Podcast episodes
When repurposing old content, prioritize high-performing pieces first: if it achieved great results before, it may do so again (even in a different format).
Ensure Content Aligns with SEO Strategy Changes
Your SEO strategy may be far different today than it was when you published early content. By repurposing it, you can target new keywords and audience segments, and bring it all in line with your current branding for greater consistency.
Repurposing content is also a terrific way to source material when branching out into popular new formats. For example, the number of podcast listeners in the US is estimated to be around 113 million by 2029. You can start turning past material into entertaining podcasts today and potentially reach a whole new audience segment.
No Need to Start from Scratch
One of the most obvious benefits of repurposing content is that you don’t need to start from scratch. Even when transforming one piece into a totally different format, content repurposing may reduce the amount of research and planning required.
This can help you create more content in less time than usual and populate your site with more material sooner rather than later.
Conclusion
Repurposing content can be a powerful way to add more high-quality material to your site, explore new formats, and expand your audience. If you haven’t tried it yet, it’s definitely worth adding to your strategy.
Want to upgrade your SEO strategy and increase your online visibility? Make it quicker and easier for yourself —- let the professionals handle it.
Our Orange County SEO agency has the talent, tools, and techniques to help your business climb the SERPs. To learn more, get in touch with our specialists today!