Google continually develops new ways to help searchers find the information they need. That’s one of the many reasons why it’s the most popular search engine, with a market share of more than 86% as of September 2021.
And featured snippets could be considered one of the best additions to Google’s search engine results pages (SERPs) in recent years. But they’re more than just a convenient way to deliver bite-sized answers to queries — featured snippets can help your business increase its visibility and attract clicks too.
Featured Snippets Explained
Featured snippets appear at the top of the organic results on a SERP, and display a few lines of text from a website. This snippet should answer the user’s question concisely, but the link to the website is included underneath if you want to learn more.
In this example, Google answered our question with a snippet from USA Today and a few images. This provides a concise answer with multiple options if we want to explore it in more detail.
What Featured Snippet Types Appear on SERPs?
Google displays four types of featured snippets on its SERPs:
Let’s take a closer look at each:
A paragraph snippet presents a carefully selected extract from a site that matches the query best.
A table snippet presents data in a reader-friendly format, ideal for comparing figures or statistics.
A list snippet breaks information is the simplest way to answer some queries. Lists may be bulleted or numbered (e.g. a step-by-step guide).
A video might offer the most appropriate response to a query. If so, that will appear at the top of the SERP, ready to play. This can be particularly useful when searching for visual directions, such as makeup tutorials.
Benefits of Featured Snippets on Google SERPs
Here are three benefits of owning a featured snippet:
Boost Brand Awareness
Having a snippet from your site featured on a Google SERP creates an opportunity to increase awareness about your business, even if users don’t click on the link to your website immediately.
Attract More Clicks
If Google presents an eye-catching snippet of information from your site with a link to the relevant page, users are more likely to click on it than if it were further down the page (or on another page altogether). It can help you get to the top of the organic results instantly.
Adds Credibility to Your Site
When Google chooses your site to answer a user’s query with a featured snippet, that implies that your company is the most relevant resource online. This can build credibility and trust.
You can optimize your website for featured snippets, but it’s a complex process demanding in-depth research. That’s why it’s best to leave it to the experts.
Our Orange County SEO specialists can optimize your site to increase its visibility, authority, and conversions. Get in touch for your free marketing analysis now!