Do you struggle to create content that engages your target audience and helps you climb the SERPs?
If so, you’re not alone: 65% of marketers feel the same.
But a successful content marketing strategy isn’t just about producing new material — it’s knowing how to make the content you’ve already created go further too.
How?
Here are five ideas for repurposing your old content and making it fresh.
Collect articles, interviews, or case studies as ebooks
Gather content on a similar theme (e.g. hiring employees, sales techniques) and collect it into an ebook. You can use articles, interviews, or case studies — just make sure there’s a clear reason to bundle them together.
When you’ve made an ebook, you can offer it as gated content to generate leads.
Build a podcast from old blog posts
Around a quarter of the U.S. population listens to a podcast each week, with 16 million Americans describing themselves as “avid podcast fans”. That’s why a podcast can be such a fantastic addition to your content marketing strategy.
Whether your business has an existing podcast or you want to produce a one-off episode, your blog posts are a terrific place to source material.
But don’t just read them aloud into a microphone: look at the posts with fresh eyes and consider how you can break them down into an audible format.
And invite one or more people on to make the podcast into an engaging, insightful conversation rather than a monologue.
Expand and refresh existing content with new data or perspectives
New research may have been published on a specific subject since you wrote a blog post or article on it. Your work might appear outdated or even irrelevant to a newcomer looking for reliable information.
But you can fix that by updating old content to align with the latest insights. You won’t need to start from scratch, and you can keep inaccurate information off your site (which could harm your credibility).
Transform data into shareable infographics
Infographics convey information (such as statistics or tips) in a visual format, so they’re quicker and easier to digest than a blog post or article. And they’re highly shareable on social media, especially when they cover material your audience will value.
If you have stats or other data from research, bundle them into a colorful, eye-catching infographic. Bloggers or other businesses may use it and add a link, driving traffic back to your site.
Make a Q&A video from social interactions
Videos are a must for any content marketing strategy, and can help you improve engagement on your site.
You should find ample inspiration for videos in the questions visitors ask on social media or in comments on blog posts and videos. A brief Q&A video will provide useful information in a quick, visual, shareable way.
Want to take your content marketing to the next level?
Our Orange County SEO agency is here to help. Get in touch to find out how we’ll build the right content marketing strategy to increase your business’s visibility, reach, and engagement!