Social Media Marketing in Orange County

How to Get Social Media Marketing Right for Your Business

Social media marketing is a must for every business. Big or small. New or established.

Why?

So, we know social media marketing has big potential to get your brand and products in front of a huge audience.

But how can you get it right?

 

Know Who Your Audience is and What they Care About

When you know your target audience, their interests, their values, and their buying habits, you can narrow your marketing’s focus.

For example, let’s say you want to target millennials. You’re in luck: more than 90 percent of them use social media, compared to just 48 percent of baby boomers.

That means you have a high chance of reaching your ideal customer base through effective social media marketing. You need to:

  • Gather information on your existing customers (age, location, spending habits, purchase preferences)
  • Look at your competitors’ social media marketing: what techniques do they use to reach your shared audience?
  • Survey customers to discover which social networks they use, which days and times they tend to browse, etc.
  • Create buyer personas for different demographics within your audience

The more you know about your ideal customers, the more effective your marketing should be.

 

Focus on Engagement, Not Just Selling

It’s tempting to promote your products or services on social media shamelessly. But this is likely to bore and frustrate your followers.

Work on engaging your audience through relevant, valuable content. Use images, videos, concise text, and more to keep your posts diverse.

Another key element of engagement is interacting with followers, responding to comments on posts, and more. Be transparent and accessible. Build relationships with the potential to translate into conversions down the line.

 

A/B Testing is Your Friend

A/B testing (or split testing) is a simple but effective way to determine the best ads and content for your social media marketing campaign.

Create two versions of ads or posts, incorporating different images, language, video lengths, GIFs, and more. Run them both at the same time, split between your audience equally, for a fixed period.

Analytics will reveal which version secures the highest engagement. You may or may not keep it as is, or build a new variation implementing the strongest features of the most successful one.

 

Stay Consistent

Establish a voice and stick to it.

That’s not to say you can’t evolve over time and embrace a slightly different tone. But it does mean it’s best to stay consistent across posts and social networks.

So, if you use punchy language and humorous GIFs on Twitter, don’t be painfully dry on Facebook.

This can disorient your audience, and suggest your team behind the scenes is unprofessional or disorganized. Consistency helps your brand develop a recognizable personality, build trust, and ensure followers know what to expect during interactions.

 

Social media marketing isn’t easy, but it’s worth putting time into developing a sound strategy that suits your business goals, audience, and budget.

Focus on building brand awareness, gaining trust, and establishing a consistent voice to maximize your campaign’s performance. Want help from a seasoned Orange County SEO team? We’ve got a free marketing analysis with your name on it!

 

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How to use Featured Snippets

How can You Use Featured Snippets in Your SEO Campaign?

 

We’ve all seen featured snippets by now, even if you don’t know them by name.

They’ve quickly become a common fixture on SERPs (search engine results page), helping users to find fast answers from an authority source just by clicking on one of the snippets at the top of the page.

Each featured snippet includes a link to the site, unlike answer boxes, which makes them a valuable addition to your SEO campaign. But how can you make the most of them?

 

Focus on Answering Questions

Featured snippets commonly answer questions, such as ‘what is a backlink?’ or ‘how do you bake a cake step by step?’.

How to use Featured Snippets
How you can Use Featured Snippets

Dedicate a full page to a question, with images, videos, strong keywords, and an in-depth answer that offers real value to searchers. Focus on giving the reader all the information they need in a well-structured format, incorporating keyword-rich header tags (H2, H3).

 

Embrace Lists

Lists are another type of featured snippet. They may appear in response to searches for ‘where should I stay in San Francisco?’ or ‘the best CRM tools’ (see below).

Featured Snippets List
Embrace Lists in Featured Snippets

A glance at the list gives users a fast answer, but still leaves enough missing to encourage a click through to the site. Lists’ accessibility can help to boost user engagement and aid scannability.

You may not be able to work lists into every piece of content you create, but try to include them when constructing pages dedicated to answering questions.

 

Build Authority to Gain Google’s Recognition

Google draws on authority sites for featured snippets, to ensure maximum value and expertise. So, if you want to increase your site’s chances of being picked, you need to build authority.

How can you do this?

  • Pay attention to your title tags, meta descriptions, and image alt tags
  • Make sure all content is high-quality and formatted in an engaging way
  • Work on achieving backlinks from other authority sites, to build your own credibility
  • Optimize your website for mobile devices

Building authority takes time and patience, but it’ll pay off when Google starts to notice you.

 

Add High-quality Pictures and Videos to Boost Value

Pictures and videos can increase your content’s value. Visual media has the power to convey meaning and present examples to users, answering questions in a more engaging way than text alone. Humans are more likely to remember visuals than words, and content with visuals tends to earn 94 percent more views than text-only content.

These are especially valuable for how-to pieces or resolving complex issues. One good way to increase videos’ impact is to create a transcript, so Google gains a clearer insight into its content.

Take advantage of these ideas to help your site rank for featured snippets. If you manage this, you’ll gain valuable real estate on SERPs and secure more traffic.

Want to learn more about increasing your visibility and ranking? Get in touch with our Orange County SEO experts now, and we’ll give you a FREE pro-marketing analysis.

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Essential SEO Trends for 2020 Every Business Has to Know

Essential SEO Trends for 2020 Every Business Has to Know

SEO trends come. SEO trends go.

Staying on top of the latest ones can help you strategize, make well-informed decisions, and adjust your work processes to accommodate industry changes. But what are the most important SEO trends worth your attention in 2020?

 

The Ongoing Rise of Featured Snippets

Featured snippets have become a regular fixture on SERPs (search engine results pages), and that’s set to become par for the course.

Featured snippets are a summarized version of answers to users’ search queries, pulled from multiple pieces of content. They also typically appear at the top of a page, taking prime position ahead of the highest-ranking organic results.

Businesses can take advantage of featured snippets by structuring content to include questions and answers.

 

Voice Search Dictates Content and Keywords

Our smartphones keep us connected to a world of information at all times. But, even better, we can use voice search to find immediate answers to questions without typing a single word.

This convenience is driving the proliferation of voice search so much it accounts for 20 percent of searches performed within the Google App.

As with featured snippets, your business can increase the chances of ranking higher by structuring content in a way that answers clear questions. Long-tail keywords are a key part of optimizing for voice search, too.

 

Mobile Optimization Continues to Influence Rankings

Google has switched to mobile-first indexing, giving ranking priority to websites optimized for mobile rather than just desktop. There’s no excuse for any business to inflict its desktop site on mobile users, especially if it’s already designed poorly.

In 2020, more companies and organizations must embrace mobile optimization to compete. Aim to keep the user experience as smooth, fluid, and convenient as possible.

 

Videos are a Must for Engagement

One of the biggest SEO trends for 2020 is the inclusion of video. Obviously, YouTube is a marketing behemoth now, but video has become increasingly vital on social networks too. With videos, companies can convey messages and communicate with their target audience in less time than with text-based content.

Videos also lend themselves to social sharing and can utilize other elements (music, sound effects, language, facial expressions) to inspire an emotional response. It can be much harder to move people with words alone.

92 percent of marketers using video claim it’s a key element of their marketing strategy, an increase of 17 percent on 2018’s figure. Implementing video into your marketing campaign demands careful planning, investment in the proper equipment, and (potentially) a professional production crew.

However, there’s real potential to generate leads and achieve good ROI if you can get your video marketing right.

These SEO trends are set to make a big impact on the industry in 2020. That’s why it’s worth paying attention to each, and watching out for others emerging over the next 12 months.

Otherwise, you run the risk of falling behind — and losing customers to your more SEO-savvy competitors.

 

Want help from an Orange County SEO team of experts to help you grow your business in 2020? Just get in touch today for a FREE marketing analysis!

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Yelp Advertising in Orange County

We’re excited to announce that Nett Solutions is a Yelp Advertising Partner. We’re
now able to support and manage Yelp Ads campaigns for all of our clients – both large and
small.  We have special rates that we can pass on to you as well as reporting and management
tools!  Keep reading to find out why you should pay attention to your business’ Yelp pages and
where you can learn more about Yelp.
Why is Yelp Important?

  • Yelp is a transactional platform consumers visit when they’re looking to purchase
    from a local business.
  • In the U.S., Yelp had 94.3M unique visitors on desktop and mobile and is the 20th
    most-visited internet property for desktop and mobile combined.*
  • According to Nielsen, consumers rank Yelp as the #1 review site for finding local
    businesses and 79% of consumers make a purchase within a week after visiting
    Yelp.

What are Yelp Ads?

  • The Yelp Ads program is broken into two parts: Cost-per-click advertising and
    Enhanced Profiles.

    • Cost-per-click advertising is performance-based, so you pay when Yelp users
      click on your ad.
    • The Enhanced Profile upgrades your Yelp Business Page, so you’re able to
      add a call-to-action button, a photo slideshow, and more to your page.

Do Yelp Ads Work?

  • Yelp Ads work for businesses across categories – everything from realtors to auto
    dealers to plumbers, and more! Check out our local and national success stories.
  • You don’t need many reviews to see success from Yelp Ads.
    • Nearly half of Yelp Advertisers have fewer than 5 reviews when they sign
      up.**

We’re looking forward to discussing ways we can help your business use Yelp. Reach out to
us to learn more about how to get started with Yelp Ads.
*ComScore, March 2017
** Methodology Results from 29,836 Yelp Advertisers in the US. Analysis of customer leads was measured from the month
prior to advertising, to the 12th month of the advertising program.

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Good First Impression with Effective Ads

Good First Impression with Effective Ads

Marketing your niche business isn’t easy. You might face less competition than bigger brands in popular sectors but you still have to actually make an impact to secure those all-important conversions.

That means marketing. Smart, effective, consistent marketing. And one of the most important options open to any niche business is social media.

Here are some must-know tips to get you started.

 

Identify Your Audience

You should have a clear grasp of who your target audience is before you start marketing on social media. If you don’t, you could waste a lot of time and money throwing ads out to people who just don’t care how great your niche goods are.

Take advantage of Facebook’s Lookalike Audience tool to narrow your marketing reach. Twitter’s Tailored Audience lets you turn engagement into valuable marketing opportunities too. Do your research: look into what’s available and how it helps.

 

Reach Out to Influencers for a Little Boost

Niche businesses can receive some much-needed help from influencers. They might not generate $500 million for you like Cristiano Ronaldo did for Nike, but it’s still a smart move.

Working with individuals who have a lot of followers likely to take an interest in your products or services is a popular social marketing tactic. See if you can scoop a recommendation or two, whether you need to pay them or offer freebies instead.

 

Encourage Facebook Reviews

Invite customers to create honest reviews on Facebook: star ratings and a few sentences about your products, services, customer care, prices etc. lend real credibility to your niche business.

The more reviews you get, the better your business will look. First-time buyers may find the encouragement they need to convert when they see multiple solid ratings.

Just be sure you resist the urge to create fake reviews yourself: assume your consumers are smart enough to know when something doesn’t ring true.

 

Be Smart: Limit Your Network Choice

Running your niche business probably means long days, keeping multiple plates spinning and just trying to stay on top of everything you need to do to stay in the black.

So, be careful to not spread yourself too thin when diving into social marketing. Trying to run accounts on as many social networks as you can might be too much too soon.

Instead, focus on making the most of just one or two. Do a little research to find out where your target audience tends to be most active and really engages with businesses.

 

Trust the Professionals to Help Drive Success

The next key point to bear in mind: don’t take on more than you can handle. You have enough of a challenge growing your niche business and securing a foothold in the market without trying to navigate the complexities of social marketing yourself.

Trust professional marketing experts to handle your social marketing instead. Our Orange County digital marketing agency has the tools, the talent and the experience to bring your niche business to a bigger audience.

Want to know more? Have questions about how we can up your digital marketing game? Just get in touch now!

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Must-Know Tips for Marketing Your Brand on Social Media

 

Social networks are a fantastic place to find new customers and build brand visibility, though it’s not easy.

Why? While billions of people use social media regularly (Facebook alone has more than two billion members), there are thousands upon thousands of business competing for consumers’ attention on Facebook, Twitter, Instagram etc every day.

Marketing your business on social media can be a challenge, then, but there are ways to get ahead. Read on for our Orange County digital marketing agency’s must-know tips.

 

Be Consistent with your Branding

Make it easier for users to recognize your brand from one social network to another. Keep the same colors, avatars and logos across all your social accounts to maintain consistency.

If users check out your brand on a few different networks and each one’s different, they might be unsure how authentic they are.

 

Establish a Voice

Every business needs a consistent tone over all social channels. You have to speak to your audience in an appropriate way, based on their average age, lifestyle, purchasing preferences and other key determining factors.

This is easier when you know which demographic(s) you’re aiming for. Relating to followers in an authentic way will maximize engagement and help drive more traffic to your site too.

 

Stay Active

Users looking at your social accounts may wonder how legitimate your business is if your posts are sporadic. Keeping a regular posting routine is critical to keep your audience engaged and aware of your brand.

 

Build Relationships with Influencers

Connecting with an influencer on social media can help you gain more attention and attract followers you may not otherwise. Having a prominent figure with a loyal fan-base promote your products or services may give your posts more traction.

Users will take an influencer’s endorsement as an indicator of your brand’s reliability and credibility too.

 

Be Careful with Automated Messages

It’s fairly common for businesses to send new followers an automated message to thank them for their interest and forge a stronger connection. While this might seem like a good idea, it can actually appear quite lazy and impersonal if messages are clearly generic.

Personalize automated messages you send to followers as best you can, especially when it comes to responding to complaints or queries.

 

Mix your Visual Content Up

Images, videos, GIFs and infographics should all feature in your social posts. Don’t just rely on text.

A mixture of visual content keeps your social activity more interesting and engaging. Posts will stand out more from competing ones and be more likely to prompt users to share them.

Our Orange County digital marketing specialists will create the right social media marketing campaign for your business, tailoring your package to your specific goals and needs.

Want to know more about what we can do for your social media presence? Just get in touch for a free quote now!

 

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How Can You Write Amazing Content for Your Website?

 

Creating great content for your website is fundamental in any successful SEO campaign.

Of course, when we say ‘content’, that incorporates images, videos, slides, audio and text. But in this post, we’re going to focus on writing quality copy with the power to help boost your website’s performance.

Producing engaging, valuable copy isn’t easy, but there are a few things you can do to get on the right track.

 

Read Up on Your Competitors

What are other businesses in your sector doing with their content?

Are they publishing blog posts on a daily basis? Do they distribute press releases at regular intervals, keeping the world up to date on their latest news? How about their landing pages?

Take time to explore their websites and identify what they’re doing well. But don’t forget to take note of any mistakes or oversights you spot. This is a great way to understand what you need to do to get an edge.

 

Focus on Value

Don’t just create content as a flimsy excuse to pack keywords onto your pages. Not only will readers recognize your shameless attempt to manipulate search engines, but said engines themselves will know exactly what you’re doing too.

Write content people actually want to read and share with others. Take advantage of your own or your employees’ knowledge to share insights into topics relevant to your business.

Long-form content has its place too, with first-page results on Google having an average content length of over 1,800 words.

 

Know Who You’re Writing For

Have a clear idea of your target reader in mind. Consider creating personas representing different segments of your audience, and determine what type of content they prefer to read.

Keep this in mind when writing content. Know who you’re targeting with each piece and gather feedback to determine how successful it is. This can give you valuable ideas for future content, making it more engaging and effective.

 

Leave it to Professionals

It should go without saying that the quality of your content has to be of a high standard.

Trying to write your own content can be risky, especially if you lack the skills to do it well. Trusting professionals to handle your content instead is the smartest option.

They’ll know how to write engaging copy, insert keywords organically and structure pieces to aid readability.

 

At Nett Solutions, our Orange County digital marketing team is committed to helping you achieve stronger rankings through an effective SEO campaign. We’ll make sure your content is high quality and suited to your target audience.

Want to know more about how we can help? Just get in touch!

 

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4 Top Mobile Optimization Tips

4 Top Mobile Optimization Tips

Searches performed on mobile devices have been overtaking those from desktops for a few years now, but some businesses still haven’t optimized their websites for smartphones.

Does your enterprise fall into this camp? If so, a site that just doesn’t work on mobiles could chase visitors away to competitors and cost you customers.

So, what can you to do optimize your site for mobile devices?

 

#1. Keep your Load Times Brief

Load times are a key part of your visitors’ browsing experience. Pages overloaded with images, videos and text will take longer to display on smartphones.

Compress images to keep them at a more manageable size, and reduce the number of videos or GIFs that display on your mobile site.

Bounce rates for pages loading in one to three seconds is 32 percent. This jumps by 90 percent for one to five seconds, so take load times seriously.

 

#2. Consider Button and Link Placement Carefully

Browsing on mobile devices allows for less precision than on a computer. You don’t have your mouse or a cursor: you have to tap with your finger.

That means your buttons and links have to be placed carefully. Keep them large and easy to spot. Don’t cluster them together either, as visitors could keep clicking on the wrong ones by accident. This is crucial when adding CTAs.

 

#3. Streamline Content

Mobile browsing is best when it’s fast and intuitive.

Keep the amount of content displayed on your mobile site to a minimum. Don’t bombard visitors with endless blocks of text. This reduces the amount of scrolling required and cultivates a more streamlined browsing experience..

Provide prospective and existing customers with all the information they need, but in a digestible way. Keep it punchy and direct.

The faster visitors can find the answers they’re looking for, the more satisfied they’re likely to be.

 

#4. Embrace White Space

Lots of white space is good for your mobile website. It ensures space around buttons and links, for extra accuracy when taking actions. Even better, it makes images and videos stand out when scrolling.

Keeping your mobile site streamlined and simple is vital, but preventing it looking barren can be a delicate balancing act. Reducing unnecessary content and clutter contributes to faster load times too, which has its own benefits (as we discussed earlier).

Nett Solutions’ Orange County digital marketing experts can optimize your mobile site to give customers a smoother, better browsing experience. How? Just get in touch to find out!

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SEO Trends for 2019 You Have to Know

SEO Trends for 2019 You Have to Know

Each new year brings fresh SEO trends every business should embrace to stay on top of their marketing game.

2019 is on the doorstep, and we’re excited to see what it has in store for the wonderful world of SEO — so we’ve decided to explore the biggest trends you have to know about!

Faster Load Times

No one likes staring at a half-loaded page, waiting for content to appear. It’s infuriating, especially when you need answers in a hurry.

Keeping load times as short as possible is important — and this will only become even truer in 2019, as more of us depend on mobile searches. There’s still some way to go, though: the average mobile page-load time is 15.3 seconds.

The more time your pages take to load, the more likely visitors are to click away. Speed is now a ranking signal for mobile searches, so businesses have to focus on this to keep Google on side.

Longer, Deeper Content

Long-form content will be in vogue during 2019. You’ll need to give visitors content offering value, with useful or eye-opening information to take away from it.

Long-form content helps to keep readers on your site for more time too, opening up additional opportunities to hook them. Use content to build relationships with potential and existing customers, and try to make your headlines as irresistible as possible.

Going Social

Social media will still be a vital channel between customers and brands in 2019. Chatting on Facebook and Twitter is much faster and more convenient than calling a helpline.

People can access direct support while they communicate with friends on their social networks, without having to use a different channel. It’s also easy for your business to target prospects sharing interests and activities with your existing customers through advertising.

It’s essential to stay active on social media too: show your followers you care enough to respond quickly and share content they’re likely to enjoy.

Voice Search Matters

Voice search has made finding the information you want faster and easier than ever. You don’t need to type anymore — you just speak and Google does the rest!

In 2019, this will keep becoming more popular, and you’ll have to keep that in mind when coming up with keywords. Long-tail terms are helpful, as is an overall conversational tone that reflects the way in which people speak.

Adding FAQs to your site is a big help when targeting voice searchers too, so try to match the exact phrases people are likely to use.

At Nett Solutions, our Orange County digital marketing experts are here to help you in 2019! We’ll create an effective SEO campaign tailored to your business and audience, so what are you waiting for? Just get in touch now!

 

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5-Essential-Image-Tips-to-Benefit-Your-SEO-Campaign

5 Essential Image Tips to Benefit Your SEO Campaign

Never underestimate the power of visual content.

Put yourself in potential customers’ shoes: if you landed on a website looking for a specific product or service, would you be impressed if there were no images? Would you feel this was a dynamic brand that cared about engaging buyers?

It’s unlikely one page after another consisting of blocks of text would win you over. Images are essential to convey information that complements your copy: you need to show off your products / services, introduce your team (even if just a few members) and, ultimately, make your website exciting to look at.

Images can make a big difference to your SEO campaign, and in this post, we look at 5 essential tips you need to know.

 

Be Original

Stock images definitely have their place. Quality stock pictures can fill a gap and still add a professional touch to your site, but use them sparingly.

Users will recognize stock images when they appear on countless sites, and if they see them on yours, they may feel it makes you a little less credible. Use original pictures as much as you can to be authentic, and ensure they’re of a high quality.

Slick, polished images help you stand out in search results and make your site unique.

 

Don’t Overload your Site

Too much visual content can affect your site’s performance, causing pages to load slower than they should.

JPEG images are typically best for maintaining decent load times, and cope well with compression, allowing images to load faster without too much of a drop in quality. PNG images are of a higher quality but too many can strain your load times.

Consider using PNG files for your most crucial images and JPEGs for the rest.

 

Keep your Captions Specific

Captions are a useful addition to your images. This is a brief line or two of text that explains the picture’s purpose, allowing readers to understand what they’re seeing straight away.

Captions can help search engines identify how relevant your images are to users.

 

Apply Descriptive Names to Images

Like captions, descriptive file names with quality keywords let search engines know the image’s content. It has to put the picture in context and boost your chances of being discovered by a user.

If a prospect runs an image search, a descriptive title can get your website put on clear display, hopefully driving more traffic your way.

 

Keep Background Images Minimal

Images in your page backgrounds and / or borders may add satisfying decoration to your site, but they only add extra data that has to be loaded.

If you find your site is taking longer to load, non-essential images like these could be to blame. You have to balance images that add obvious visual appeal with those that don’t.

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