Video ads are a staple of digital marketing. Any time you watch a video on YouTube or browse your favorite social network, you’re sure to run into at least one video ad promoting a business, product, or service.
If you’re not already using video ads as part of your marketing strategy, what can they do for you?
Join our Orange County digital marketing pros as we explore four ways video ads can benefit your business.
Engage Users with Different Types of Video Ads
Google Ads offers a range of video ad formats to choose from based on your digital marketing strategy, budget, and goals. These include:
- Skippable In-stream
- Non-skippable In-stream
By giving you a choice of formats for video ads, Google Ads allows you to take a flexible approach to your video advertising and discover what works best for you. However, the variety of formats can be daunting for beginners.
Fortunately, Google launched its Video view campaigns (VVC) program in September 2023, which can make setting up your ads easier.
Promote Your Business Across Diverse Channels
Using video ads helps you expand your digital marketing campaigns across various channels. They will increase your chances of building brand awareness and growing your audience.
You can reach viewers on YouTube, with the formats discussed above, as well as on other social media channels —- TikTok, Instagram, and Facebook to name just a few. Your video ads will also play on sites that belong to the Google Display Network.
Show Your Products and Services in Action
A photograph, even a great one, can only do so much to make your products and services appealing to customers. But videos are a more dynamic way to show why your business is the best choice.
For example, if you run a plumbing company, why not demonstrate your team’s unparalleled skills with footage of a real job? Video ads that focus on your products and services can make a stronger impression than static images alone.
Add Credibility to Your Business
Visually appealing ads that are easy to understand can make your company more credible to newcomers. They don’t need to look as sleek as the latest blockbusters, but they should at least show that your business takes digital marketing seriously.
Whether your video ads are filmed by a professional crew or by your own team, they should have a clear message and address a particular pain point. The more engaging and specific your ads are, the more likely they are to impress your target audience.
Start Building Ads that Boost Your Digital Marketing
Video ads can be a powerful part of any successful marketing strategy. You have multiple formats to choose from, you can boost engagement across multiple channels, and you can demonstrate products in action to whet customer appetites.
Not sure if your PPC strategy is as good as it should be? Our Orange County digital marketing agency is ready to help you with campaigns tailored to your goals, audience, and budget. Contact our team now to get started!