Research shows that, on average, we perform 12 billion searches in the U.S every single month. This staggering figure shows just how much we depend on the internet as part of our daily lives: from finding the lyrics to that old Springsteen track to finding a reliable plumber in your city, search engines are as essential to many of us as food and drink.
This deep immersion in the online world is the reason digital ad spending is predicted to top out at $58.61 billion in 2015 in the U.S.: businesses recognize how vital it is to secure traffic and conversions as a means of attracting new customers.
PPC plays a huge part in web marketing, with Google Adwords and Bing Ads being the most well-known platforms. However, using PPC itself is no guarantee of success – in order to reach their target demographic and boost traffic to their site, businesses must create ads using the best keywords and phrases possible.
Search engine placement (SEP) is the best way to create high-quality ads that bring impressive results and appeal to your ideal customer. Why? Let’s take a look. (more…)