Let’s put them in reverse order, too – from least to most important.
If you’re reading this, you probably don’t quite understand the thing that happened with mobile, and that’s ok. It’s not a trend. But it’s not a challenging thing to understand either. There’s been a lot of hype, and that’s mostly only hurt the calm, reasonable people like you. It’s almost worth wagering that part of the reason your site is not mobile friendly is because there’s just been so much hype.
In short, smartphones interrupted the way people use all computers, including those on the internet, and marketers have had to catch up with people so we can better meet their needs. We all make money along the way. (more…)