Is blogging really still relevant in a world where social media allows you to communicate with your potential followers directly?
After all, if you can either write a 500 word post on your latest service or share the key points on Facebook, some businesses might now gravitate more towards one than the other for the sake of convenience.
The truth is, blogging is absolutely still relevant to your business in 2017 – and here are some key reasons why.
Blogs Fuel Your Social Content
You need something to say on your social media channels, and somewhere to direct your current and prospective followers.
Simply sharing images and links to your product pages suggests you’re only interested in trying to sell, rather than engage. With regular blog posts, you can consistently share high-value content on your social accounts to entice people to your site with something more than a purchase.
Share snippets of your blog posts as a teaser, along with eye-catching images that tell a story relevant to the content itself.
Blogs are Still Effective for SEO
Blogging on a regular basis enables your business to boost your visibility and authority in a number of ways.
For starters: keywords. Back in the day, brands could write blog posts consisting of endless search terms offering little value to the reader, but now Google’s algorithm is far wiser.
The emphasis is much more on the quality of your content rather than the keywords, but they’re still important. Use your most effective ones a few times in a post, but always make sure they don’t affect its readability.
Blog posts add fresh content to your site regularly, which is crucial for solid rankings, as are social signals. Bear this in mind: 82 percent of markets blogging on a daily basis converted a customer using their blogs, while only 57 of those publishing posts once per month did so.
Blogs can Help You Build Credibility
Having a wide variety of blog posts on your business’s website builds your credibility. How so?
Blogging gives your brand an opportunity to become a thought-leader, sharing innovative insights and influencing others. This can lead to your blogs gaining a wider readership by peers and customers alike, driving more traffic to your site over time.
Your business will appear more reliable and professional with a portfolio of well-written, well-presented blog posts, rather than a bare-bones site.
Blogs Allow for Deeper Communication than Social Media
You have to establish a style and voice for your business on social channels, and Facebook, Twitter etc. are ideal places to communicate with your customers.
However, blog posts enable you to tell deeper, richer stories unsuited to the shorter, sweeter structure of social accounts. Yourself and / or your team can explore your processes, motivations, missions, products, and opinions in more detail.
Your readers will get to know you better, and feel more invested in your brand.
Looking to start blogging for your business, or want to improve future posts? At Nett Solutions, we’re an experienced Orange County digital marketing agency dedicated to helping companies of all sizes build better results! Give our expert team a call now!