Not so long ago, keywords could legitimately be used to excess on a website, featuring ludicrous repetition designed for search engines rather than human readers.
In recent years, though, Google has evolved their search algorithms significantly to penalize websites employing black-hat techniques – particularly those overwhelming their users with keywords.
With this in mind, keywords still play a vital role in a website’s search performance. Keyword research is fundamental to an effective SEO strategy, and without this, businesses may well struggle to reach their audience as well as they otherwise could.
One area of keyword research that should never be overlooked is keyword intent. (more…)