A new year brings new changes to the world of SEO. And staying up to date with the latest shifts, whatever they are, is crucial to maintain or improve your SEO performance.
To help you do that, our Orange County SEO agency will look at 5 of the top SEO trends for 2024 below.
Mobile-Friendly Websites are Critical
According to Pew, more than 83% of people use their mobile devices to access the internet in the U.S., and this is the only way 15% of Americans can go online.
Consumers’ increasing reliance on smartphones and tablets for browsing the web means that optimizing websites for mobile devices has never been more important. Creating responsive sites is vital to ensure that they’re properly formatted and usable on any screen, so a mobile-first approach will continue to be a priority in 2024.
Optimizing Websites for Voice Search
Voice search has grown and grown in recent years with the rise of virtual assistants and smart speakers. And that looks set to continue in 2024, as voice search optimization remains an important element of SEO.
Using long-tail keywords that are more natural and conversational is vital to match the way people speak when performing voice searches (such as “Chinese restaurants near me”). Creating an FAQ section on your site is a simple and effective way to cater to voice queries.
Video Content Will Stay Prevalent
Videos commonly appear in search results, covering everything from tutorials to news reports. Businesses will keep using video content to boost SEO rankings in 2024, which is a great way to build brand awareness and engage potential customers.
Companies can use videos to showcase their new products in a dynamic way, show how their services work, and generate wider interest.
The Persistent Power of Analytics
Businesses can learn a lot from analyzing the wealth of data generated through digital marketing, and analytics will remain a valuable aspect of SEO in 2024.
Google Analytics, for example, offers a comprehensive insight into website performance, visibility, and more. You can use this data to learn more about your site and what changes you need to make to improve your SEO performance.
Personalization of Search Results
In 2024, personalization looks likely to become more commonplace as AI helps search engines improve the relevance of results.
Personalization is key for delivering the most relevant search results based on a user’s online activity. That reduces the amount of irrelevant content, products, and services presented to users, and offers a more satisfying experience overall.
Want to Improve Your SEO Performance?
If you want to take your SEO ranking higher in 2024 and beyond, working with a professional team of SEO experts is the simplest, most effective solution.
Our Orange County SEO agency is here to help you improve your rankings and reach the right customers. Contact us today to get started!