Which Key Digital Marketing Trends Should You Follow?

digital marketing trends
Image via flickr.

No business can afford to neglect its online presence in 2016. With research indicating that a staggering 31 million people across the US alone will have used their mobile devices to go online by the end of the year, the internet is clearly never far from users’ reach.

The internet’s proliferation and global reach means consumers have more choice than ever today. Even the most well-established brands face stiff competition from smaller enterprises offering similar products and services at lower costs.

Following the latest trends is key to success. Which your business already be embracing? (more…)

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Are You Paying Enough Attention To Your Website Lead Generation Process?

orange county lead generationIs your business missing out on thousands of dollars in unclaimed revenue? If you aren’t paying enough attention to your website lead generation process — there’s a good chance you are.

Building your website and sales funnel is rarely a set it and forget it type of thing. To make the most of your website you should be constantly tweaking, improving, and adjusting to the response from your leads.

This might sound like a hassle, but it doesn’t have to be. The bulk of the work is done upfront and then your website just requires a little bit of attention on a regular basis. Little changes that only take ten to fifteen minutes at a time can add up to big increases in your bottom line — making it well worth the maintenance. (more…)

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