Is your business missing out on thousands of dollars in unclaimed revenue? If you aren’t paying enough attention to your website lead generation process — there’s a good chance you are.
Building your website and sales funnel is rarely a set it and forget it type of thing. To make the most of your website you should be constantly tweaking, improving, and adjusting to the response from your leads.
This might sound like a hassle, but it doesn’t have to be. The bulk of the work is done upfront and then your website just requires a little bit of attention on a regular basis. Little changes that only take ten to fifteen minutes at a time can add up to big increases in your bottom line — making it well worth the maintenance.
Audit Your Lead Generation Process
If it’s been awhile since you setup your website, you’re probably long overdue for an audit. Put yourself in the shoes of the leads that end up on your website. Where do your leads come from? Go through the entire process for yourself.
Do you get most leads from Google? If so, do a search for the terms that you rank for and click on your site. From the page you land on, is it completely clear without a doubt what product or service you offer?
Do you have any landing pages built that you send leads to from PPC ads or other sources? What are the conversion rates of those landing pages? Where do leads typically go after landing on that page?
These are all questions that you can find answers to in Google analytics, if you’re using it to its full capacity.
Optimize Every Step of the Lead Generation Process
Everything needs to be tested — headlines, call-to-actions (CTA), page length, images, etc. You can setup an A/B split test to compare the performance between two alternatives of one variable. Once you’ve identified which one converts at a higher rate, you keep the winner and ditch the loser. Then move on to another test.
Another thing to consider is your SEO. If you’re website isn’t optimized for SEO and you aren’t engaging in a long-term SEO strategy, you are missing out on thousands of leads that are finding your competitors online instead of you.
Google is constantly changing their algorithms and online behavior is constantly evolving — to make the most of your website’s lead generation process it takes consistent effort. If this sounds like something you don’t understand or have time for, we are happy to help out by taking it off your hands!
Contact us today and we’ll take a look at your website and suggest a plan that personalized for your business.