What Can Video Ads Do for Your Digital Marketing?

01/19/202401/19/2024 nettsolutions

Video ads are a staple of digital marketing. Any time you watch a video on YouTube or browse your favorite social network, you’re sure to run into at least one video ad promoting a business, product, or service.

If you’re not already using video ads as part of your marketing strategy, what can they do for you?

Join our Orange County digital marketing pros as we explore four ways video ads can benefit your business.

Engage Users with Different Types of Video Ads

Google Ads offers a range of video ad formats to choose from based on your digital marketing strategy, budget, and goals. These include:

Skippable In-stream
Outstream
In-feed
Non-skippable In-stream
Bumper

By giving you a choice of formats for video ads, Google Ads allows you to take a flexible approach to your video advertising and discover what works best for you. However, the variety of formats can be daunting for beginners.

Fortunately, Google launched its Video view campaigns (VVC) program in September 2023, which can make setting up your ads easier.

Promote Your Business Across Diverse Channels

Using video ads helps you expand your digital marketing campaigns across various channels. They will increase your chances of building brand awareness and growing your audience.

You can reach viewers on YouTube, with the formats discussed above, as well as on other social media channels —- TikTok, Instagram, and Facebook to name just a few. Your video ads will also play on sites that belong to the Google Display Network.

Show Your Products and Services in Action

A photograph, even a great one, can only do so much to make your products and services appealing to customers. But videos are a more dynamic way to show why your business is the best choice.

For example, if you run a plumbing company, why not demonstrate your team’s unparalleled skills with footage of a real job? Video ads that focus on your products and services can make a stronger impression than static images alone.

Add Credibility to Your Business

Visually appealing ads that are easy to understand can make your company more credible to newcomers. They don’t need to look as sleek as the latest blockbusters, but they should at least show that your business takes digital marketing seriously.

Whether your video ads are filmed by a professional crew or by your own team, they should have a clear message and address a particular pain point. The more engaging and specific your ads are, the more likely they are to impress your target audience.

Start Building Ads that Boost Your Digital Marketing

Video ads can be a powerful part of any successful marketing strategy. You have multiple formats to choose from, you can boost engagement across multiple channels, and you can demonstrate products in action to whet customer appetites.

Not sure if your PPC strategy is as good as it should be? Our Orange County digital marketing agency is ready to help you with campaigns tailored to your goals, audience, and budget. Contact our team now to get started!

How to Set the Right Digital Marketing Goals for Your Business

01/19/202401/19/2024 nettsolutions

A good digital marketing strategy is a must for any small business today. There are more than 33 million of them in the U.S. and competition is often fierce, but strong marketing campaigns can help you reach the right people, in the right places, at the right time.

But to get the most out of your digital marketing, you need goals. And setting ones that suit your business, your budget, and your resources can be tough.

So, join our Orange County digital marketing agency as we explore a few ways to make it easier.

Define What You Want to Achieve

Think carefully about what you want to achieve with your digital marketing. Why are you prepared to invest precious time and resources into it?

Common digital marketing objectives include:

Increasing traffic to your website
Improving customer engagement across multiple channels
Boosting conversion rates
Building brand awareness

Defining your reasons will help you get off to a stronger start than if you dive straight in. Don’t worry if they seem vague or abstract at first — you can make them more specific later.

Try the SMART Goals Approach

The Specific, Measurable, Achievable, Relevant, and Timely (SMART) goals framework is popular in digital marketing. It can help you create a clear, focused plan. Let’s break it down.

Specific

Your digital marketing goals should be specific. You want to boost conversion rates? Focus on what that means in real terms, such as getting more visitors to sign up for your newsletter. When you define a goal in plain terms, you can start taking actions to achieve it.

Measurable

Measuring your progress is essential. Otherwise, how do you know if you’re doing the right thing?

Set a specific goal, with a figure or percentage attached, so you can see how close you are to hitting your target over time (e.g. increase traffic to your website by 10% in 3 months).

Achievable

Setting achievable goals for your digital marketing is a must to avoid pushing yourself to hit impossible targets.

Be too ambitious and you’ll become demotivated when you fail, even if you’ve made great progress along the way. Still, try to make your goals just ambitious enough to inspire you to work at your best.

Relevant

Make sure your digital marketing goals align with your long-term business plan. Otherwise, you could waste time, effort, and money chasing objectives that offer little value.

Timely

Set a specific deadline for your digital marketing goals. That’s vital to motivate you and to make sure you can measure your progress accurately within a set period.

Consult a Digital Marketing Agency

Last but by no means least, working with a professional team is the most effective way to set the right digital marketing goals for your business.

Our Orange County digital marketing agency will create a bespoke marketing strategy for your business, encompassing SEO, Retargeting, Display Ads, and more. Contact us now to get started!

How Can Retargeting Ads Help with Abandoned Carts?

01/19/202401/19/2024 nettsolutions

Why do customers abandon their carts?

Reasons vary. For example, in 2021, 37% of North American shoppers abandoned a purchase because estimated shipping times were too long. Other factors include finding a better deal elsewhere or getting distracted.

Identifying the most common reasons why users are abandoning their carts will give you the insight you need to create a better experience for new visitors and increase conversions gradually.

But building effective, persuasive retargeting ads can help you bring those shoppers back to your site to complete their purchase sooner rather than later. How does this work?

In this post, our Orange County digital marketing pros will explore retargeting ads and how they help with abandoned carts.

How Do Retargeting Ads Work?

Retargeting ads are a simple way to re-engage visitors who showed an interest in your site.

To get started, you add Google’s remarketing tag (a piece of code) to your website to track users. You can use it to track page visits and actions, such as putting a product into a shopping cart.

When the tag is in place, you’re all set to target potential customers with ads that promote your business or specific products and services they showed an interest in. Your ads might remind them that they have one or more items in their cart on your site. And if they return and complete that transaction, you’ll have your retargeting ads to thank.

But even if they don’t lead to a fast conversion, retargeting ads are valuable for building brand awareness too. They can help your business linger in a potential customer’s mind long after they visit your site.

How to Make Your Retargeting Ads More Effective?

Creating retargeting ad campaigns that bring potential customers back to their abandoned carts isn’t easy. But putting time and effort into retargeting ads will pay off if you get them right.

Here are a few tips to help you make yours more effective.

Grab Attention with Discount Codes

If a visitor has shown enough interest in a product to add it to their cart, even if they left it there, you could whet their appetite by promising a discount in your retargeting ads.

Use Time as an Incentive

If you notice that certain products are left languishing in carts more than others, consider putting them on sale for a while. Create retargeting ads that promote these “limited-time deals” with a sense of urgency, and potential customers may feel more inclined to take the plunge.

Be Sparing with Ad Frequency

Avoid showing your ads to the same potential customers too many times each day or you’ll put them off your business. Sensible frequency capping will help, but knowing when you’re showing ads too little or too often is tough.

Make it easy on yourself: let us take care of your retargeting ad campaigns for you. Our Orange County digital marketing agency will build tailored campaigns to help you reach the right people with the right ads.

Speak to us today to get started!