A good digital marketing strategy is a must for any small business today. There are more than 33 million of them in the U.S. and competition is often fierce, but strong marketing campaigns can help you reach the right people, in the right places, at the right time.
But to get the most out of your digital marketing, you need goals. And setting ones that suit your business, your budget, and your resources can be tough.
So, join our Orange County digital marketing agency as we explore a few ways to make it easier.
Define What You Want to Achieve
Think carefully about what you want to achieve with your digital marketing. Why are you prepared to invest precious time and resources into it?
Common digital marketing objectives include:
- Increasing traffic to your website
- Improving customer engagement across multiple channels
- Boosting conversion rates
- Building brand awareness
Defining your reasons will help you get off to a stronger start than if you dive straight in. Don’t worry if they seem vague or abstract at first — you can make them more specific later.
Try the SMART Goals Approach
The Specific, Measurable, Achievable, Relevant, and Timely (SMART) goals framework is popular in digital marketing. It can help you create a clear, focused plan. Let’s break it down.
Specific
Your digital marketing goals should be specific. You want to boost conversion rates? Focus on what that means in real terms, such as getting more visitors to sign up for your newsletter. When you define a goal in plain terms, you can start taking actions to achieve it.
Measurable
Measuring your progress is essential. Otherwise, how do you know if you’re doing the right thing?
Set a specific goal, with a figure or percentage attached, so you can see how close you are to hitting your target over time (e.g. increase traffic to your website by 10% in 3 months).
Achievable
Setting achievable goals for your digital marketing is a must to avoid pushing yourself to hit impossible targets.
Be too ambitious and you’ll become demotivated when you fail, even if you’ve made great progress along the way. Still, try to make your goals just ambitious enough to inspire you to work at your best.
Relevant
Make sure your digital marketing goals align with your long-term business plan. Otherwise, you could waste time, effort, and money chasing objectives that offer little value.
Timely
Set a specific deadline for your digital marketing goals. That’s vital to motivate you and to make sure you can measure your progress accurately within a set period.
Consult a Digital Marketing Agency
Last but by no means least, working with a professional team is the most effective way to set the right digital marketing goals for your business.
Our Orange County digital marketing agency will create a bespoke marketing strategy for your business, encompassing SEO, Retargeting, Display Ads, and more. Contact us now to get started!