Is-Blogging-Still-Relevant-to-Your-Business?

Is Blogging Still Relevant to Your Business?

Is blogging really still relevant in a world where social media allows you to communicate with your potential followers directly?

After all, if you can either write a 500 word post on your latest service or share the key points on Facebook, some businesses might now gravitate more towards one than the other for the sake of convenience.

The truth is, blogging is absolutely still relevant to your business in 2017 – and here are some key reasons why.

 

Blogs Fuel Your Social Content

 You need something to say on your social media channels, and somewhere to direct your current and prospective followers.

Simply sharing images and links to your product pages suggests you’re only interested in trying to sell, rather than engage. With regular blog posts, you can consistently share high-value content on your social accounts to entice people to your site with something more than a purchase.

Share snippets of your blog posts as a teaser, along with eye-catching images that tell a story relevant to the content itself.

 

Blogs are Still Effective for SEO

Blogging on a regular basis enables your business to boost your visibility and authority in a number of ways.

For starters: keywords. Back in the day, brands could write blog posts consisting of endless search terms offering little value to the reader, but now Google’s algorithm is far wiser.

The emphasis is much more on the quality of your content rather than the keywords, but they’re still important. Use your most effective ones a few times in a post, but always make sure they don’t affect its readability.

Blog posts add fresh content to your site regularly, which is crucial for solid rankings, as are social signals. Bear this in mind: 82 percent of markets blogging on a daily basis converted a customer using their blogs, while only 57 of those publishing posts once per month did so.

 

Blogs can Help You Build Credibility

Having a wide variety of blog posts on your business’s website builds your credibility. How so?

Blogging gives your brand an opportunity to become a thought-leader, sharing innovative insights and influencing others. This can lead to your blogs gaining a wider readership by peers and customers alike, driving more traffic to your site over time.

Your business will appear more reliable and professional with a portfolio of well-written, well-presented blog posts, rather than a bare-bones site.

 

Blogs Allow for Deeper Communication than Social Media

You have to establish a style and voice for your business on social channels, and Facebook, Twitter etc. are ideal places to communicate with your customers.

However, blog posts enable you to tell deeper, richer stories unsuited to the shorter, sweeter structure of social accounts. Yourself and / or your team can explore your processes, motivations, missions, products, and opinions in more detail.

Your readers will get to know you better, and feel more invested in your brand.

Looking to start blogging for your business, or want to improve future posts? At Nett Solutions, we’re an experienced Orange County digital marketing agency dedicated to helping companies of all sizes build better results! Give our expert team a call now!

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SEO Audit Checks

3 New SEO Audit Checks for 2017 And Beyond

Regular SEO audits are essential for every website. This relates to all of the elements that are integral to your domain’s visibility, and a thorough audit may well improve your performance.

An SEO audit will let you examine why you may be struggling to achieve the SEO results you hope for. You can identify the weakest aspects of your campaign, giving you the information you need to formulate a new direction. You should aim to perform a full SEO audit in each quarter, or whenever you feel your progress has stalled.

If the time has come to run an SEO audit on your website, here are three new checks for 2017 – and beyond!

 

Run an Audit on your Internal Links

Your internal links help to establish your site’s architecture: you want to have relevant pages connected to each other, to help increase your ranking and ensure users can navigate your site in a logical way.

Wikipedia is testament to the power of good internal links, and helps explain how that site manages to retain such authority: practically each page on Wikipedia is packed with relevant, organic links to other pages right across the site.

If you haven’t performed an audit on your internal links, make sure you do this from now on.

Your keywords should be scattered across your site’s content organically, rather than clustered together. Your anchor text should use high-quality keywords, and pages linked together have to be related (directing a user to an irrelevant page may chase them away).

Your most important pages should always be within three clicks of your homepage, while any broken links have to be fixed (or replaced) immediately.

 

Check Indexing

When search engines index your website, they collate information on its relevancy and quality. Effective internal links are vital to help search engine crawlers navigate your site properly, to avoid missing any important pages.

Part of running an SEO audit on your site is deciding which of your pages are meant to be indexed and which should be left alone. Any pages lacking valuable content, such as your terms and conditions, should be excluded from the indexing project. Duplicate content needs to be left out of the indexing process, too.

You can tell crawlers to exclude a specific page by creating a ‘no index’ meta tag to said page’s HTML code.

 

Make Sure Your Site’s Mobile-Friendly

Every website has to be mobile-friendly today, given that Google has started indexing mobile domains rather than desktop ones. As a result, you need to make sure your website is optimized for mobiles as a priority.

You can use Google’s Mobile Friendly Test application to evaluate your site’s compatibility, and identify any major weaknesses. You should also track your mobile rankings, and consider switching to AMP(Accelerated Mobile Pages).

These are pared-down, lightweight pages designed to load within 8 seconds. These run without certain elements found in standard HTML, such as submission forms and JavaScript.

 

Want to know more about how an SEO audit can boost your online visibility? Get in touch with Nett Solutions – we’re an Orange County SEO agency ready and willing to help!

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