Creating great content for your website is fundamental in any successful SEO campaign.
Of course, when we say ‘content’, that incorporates images, videos, slides, audio and text. But in this post, we’re going to focus on writing quality copy with the power to help boost your website’s performance.
Producing engaging, valuable copy isn’t easy, but there are a few things you can do to get on the right track.
Read Up on Your Competitors
What are other businesses in your sector doing with their content?
Are they publishing blog posts on a daily basis? Do they distribute press releases at regular intervals, keeping the world up to date on their latest news? How about their landing pages?
Take time to explore their websites and identify what they’re doing well. But don’t forget to take note of any mistakes or oversights you spot. This is a great way to understand what you need to do to get an edge.
Focus on Value
Don’t just create content as a flimsy excuse to pack keywords onto your pages. Not only will readers recognize your shameless attempt to manipulate search engines, but said engines themselves will know exactly what you’re doing too.
Write content people actually want to read and share with others. Take advantage of your own or your employees’ knowledge to share insights into topics relevant to your business.
Long-form content has its place too, with first-page results on Google having an average content length of over 1,800 words.
Know Who You’re Writing For
Have a clear idea of your target reader in mind. Consider creating personas representing different segments of your audience, and determine what type of content they prefer to read.
Keep this in mind when writing content. Know who you’re targeting with each piece and gather feedback to determine how successful it is. This can give you valuable ideas for future content, making it more engaging and effective.
Leave it to Professionals
It should go without saying that the quality of your content has to be of a high standard.
Trying to write your own content can be risky, especially if you lack the skills to do it well. Trusting professionals to handle your content instead is the smartest option.
They’ll know how to write engaging copy, insert keywords organically and structure pieces to aid readability.
At Nett Solutions, our Orange County digital marketing team is committed to helping you achieve stronger rankings through an effective SEO campaign. We’ll make sure your content is high quality and suited to your target audience.
Want to know more about how we can help? Just get in touch!