Why do customers abandon their carts?
Reasons vary. For example, in 2021, 37% of North American shoppers abandoned a purchase because estimated shipping times were too long. Other factors include finding a better deal elsewhere or getting distracted.
Identifying the most common reasons why users are abandoning their carts will give you the insight you need to create a better experience for new visitors and increase conversions gradually.
But building effective, persuasive retargeting ads can help you bring those shoppers back to your site to complete their purchase sooner rather than later. How does this work?
In this post, our Orange County digital marketing pros will explore retargeting ads and how they help with abandoned carts.
How Do Retargeting Ads Work?
Retargeting ads are a simple way to re-engage visitors who showed an interest in your site.
To get started, you add Google’s remarketing tag (a piece of code) to your website to track users. You can use it to track page visits and actions, such as putting a product into a shopping cart.
When the tag is in place, you’re all set to target potential customers with ads that promote your business or specific products and services they showed an interest in. Your ads might remind them that they have one or more items in their cart on your site. And if they return and complete that transaction, you’ll have your retargeting ads to thank.
But even if they don’t lead to a fast conversion, retargeting ads are valuable for building brand awareness too. They can help your business linger in a potential customer’s mind long after they visit your site.
How to Make Your Retargeting Ads More Effective?
Creating retargeting ad campaigns that bring potential customers back to their abandoned carts isn’t easy. But putting time and effort into retargeting ads will pay off if you get them right.
Here are a few tips to help you make yours more effective.
Grab Attention with Discount Codes
If a visitor has shown enough interest in a product to add it to their cart, even if they left it there, you could whet their appetite by promising a discount in your retargeting ads.
Use Time as an Incentive
If you notice that certain products are left languishing in carts more than others, consider putting them on sale for a while. Create retargeting ads that promote these “limited-time deals” with a sense of urgency, and potential customers may feel more inclined to take the plunge.
Be Sparing with Ad Frequency
Avoid showing your ads to the same potential customers too many times each day or you’ll put them off your business. Sensible frequency capping will help, but knowing when you’re showing ads too little or too often is tough.
Make it easy on yourself: let us take care of your retargeting ad campaigns for you. Our Orange County digital marketing agency will build tailored campaigns to help you reach the right people with the right ads.