Regular SEO audits are essential for every website. This relates to all of the elements that are integral to your domain’s visibility, and a thorough audit may well improve your performance.
An SEO audit will let you examine why you may be struggling to achieve the SEO results you hope for. You can identify the weakest aspects of your campaign, giving you the information you need to formulate a new direction. You should aim to perform a full SEO audit in each quarter, or whenever you feel your progress has stalled.
If the time has come to run an SEO audit on your website, here are three new checks for 2017 – and beyond!
Run an Audit on your Internal Links
Your internal links help to establish your site’s architecture: you want to have relevant pages connected to each other, to help increase your ranking and ensure users can navigate your site in a logical way.
Wikipedia is testament to the power of good internal links, and helps explain how that site manages to retain such authority: practically each page on Wikipedia is packed with relevant, organic links to other pages right across the site.
If you haven’t performed an audit on your internal links, make sure you do this from now on.
Your keywords should be scattered across your site’s content organically, rather than clustered together. Your anchor text should use high-quality keywords, and pages linked together have to be related (directing a user to an irrelevant page may chase them away).
Your most important pages should always be within three clicks of your homepage, while any broken links have to be fixed (or replaced) immediately.
When search engines index your website, they collate information on its relevancy and quality. Effective internal links are vital to help search engine crawlers navigate your site properly, to avoid missing any important pages.
Part of running an SEO audit on your site is deciding which of your pages are meant to be indexed and which should be left alone. Any pages lacking valuable content, such as your terms and conditions, should be excluded from the indexing project. Duplicate content needs to be left out of the indexing process, too.
You can tell crawlers to exclude a specific page by creating a ‘no index’ meta tag to said page’s HTML code.
Make Sure Your Site’s Mobile-Friendly
Every website has to be mobile-friendly today, given that Google has started indexing mobile domains rather than desktop ones. As a result, you need to make sure your website is optimized for mobiles as a priority.
You can use Google’s Mobile Friendly Test application to evaluate your site’s compatibility, and identify any major weaknesses. You should also track your mobile rankings, and consider switching to AMP(Accelerated Mobile Pages).
Want to know more about how an SEO audit can boost your online visibility? Get in touch with Nett Solutions – we’re an Orange County SEO agency ready and willing to help!