Month: June 2025

Why You Should Repurpose Your Content

Why You Should Repurpose Your Content

nettsolutions

What is repurposing content? It’s simple: you take existing content and transform it into something new.

An in-depth blog post published a few years ago, for instance, may become the basis for a series of short videos for social media.

But why should you go to the time and effort of repurposing content? In this post, our Orange County SEO agency pros explore four key benefits.

4 Benefits of Repurposing Your Content

Get More Value Out of Old Content

Older blog posts and articles on your website may attract a tiny number of visitors each month (if any). Those pages could be used for content that has more of an impact instead.

By repurposing content, you have an opportunity to really make it count. That means:

  • Adding more keywords
  • Incorporating valuable inks
  • Using more relevant data

Repurposing is particularly beneficial if your early content was rushed and doesn’t match the quality of your recent output. It may help attract great backlinks, too, and make users less likely to leave your site without converting.

Give Search Engines More Fresh Content

Adding fresh content to your site is crucial to achieve a solid SEO ranking. It gives crawlers new content to index and can help your business appear higher up search engine result pages (SERPs).

Repurposing content creates an opportunity to add fresh material to your site in multiple formats, such as:

  • How-to videos
  • Webinars
  • Ebooks (for generating leads)
  • Podcast episodes

When repurposing old content, prioritize high-performing pieces first: if it achieved great results before, it may do so again (even in a different format).

Ensure Content Aligns with SEO Strategy Changes

Your SEO strategy may be far different today than it was when you published early content. By repurposing it, you can target new keywords and audience segments, and bring it all in line with your current branding for greater consistency.

Repurposing content is also a terrific way to source material when branching out into popular new formats. For example, the number of podcast listeners in the US is estimated to be around 113 million by 2029. You can start turning past material into entertaining podcasts today and potentially reach a whole new audience segment.

No Need to Start from Scratch

One of the most obvious benefits of repurposing content is that you don’t need to start from scratch. Even when transforming one piece into a totally different format, content repurposing may reduce the amount of research and planning required.

This can help you create more content in less time than usual and populate your site with more material sooner rather than later.

Conclusion

Repurposing content can be a powerful way to add more high-quality material to your site, explore new formats, and expand your audience. If you haven’t tried it yet, it’s definitely worth adding to your strategy.

Want to upgrade your SEO strategy and increase your online visibility? Make it quicker and easier for yourself —- let the professionals handle it.

Our Orange County SEO agency has the talent, tools, and techniques to help your business climb the SERPs. To learn more, get in touch with our specialists today!

 

Preparing a New Content Marketing Strategy for Your Small Business

Preparing a New Content Marketing Strategy for Your Small Business

nettsolutions

Content marketing is as crucial to businesses as ever, and investment remains high. One 2024 survey revealed that 45% of organizations intended to increase their content spending in the 12 months ahead.

However, if you run a small business and have little to no content marketing experience, developing a strategy can be tough. Where do you start? And what types of content should you focus on?

To help you start building your strategy, our Orange County SEO pros share four ideas below.

Define Who Your Content is for and How It Will Help

Before you start creating content, you must know who you’re writing it for, why they need to read it, and the value it’ll offer.

For example, you might publish certain types of content to capture data and generate leads. Invite users to submit their name and email address in exchange for a well-written ebook on a compelling topic.

Other types of content — such as blog posts and webinars — may be created to:

  • Demonstrate thought leadership
  • Build credibility
  • Encourage engagement (e.g. comments, ‘likes’ on social media)
  • Boost site traffic
  • Add valuable keywords to your site

When preparing a new content marketing strategy, outline the goals you want to achieve and keep those in mind when creating your content calendar.

Include Multiple Content Formats in Your Strategy

Your content marketing strategy should include multiple formats to cater to users who consume content in different ways. Options include:

  • Videos
  • Blog posts
  • Podcasts
  • Guides/how-tos
  • Case studies
  • Infographics
  • Whitepapers
  • ebooks

Some types of content have a bigger reach than others (more than 100 million people in the U.S. listen to a podcast weekly, for instance), but they all have their own benefits and suit particular goals.

Podcasting can help you increase brand awareness, create an ongoing conversation with your listeners (e.g. through emailing or calling into the show), and establish your business as a thought leader. And it can do all that while your listeners are taking out the garbage, walking the dog, or riding the train to work.

The more content formats you incorporate into your strategy, the more opportunities you have to expand your reach and position yourself as an authority.

Study Content Published By Your Favorite Brands

Starting out on your content marketing journey can be tough. You may not know what voice or style you want to use in your content. But one simple way to generate ideas is to analyze other businesses’ work. Even if they’re not in your industry or niche, you can still take inspiration from other companies’ content.

You might love the long-form blog posts that your favorite clothing brand publishes each week because they combine in-depth, original insights with a fun voice. While you may write on completely different topics and for different readers, you can use their work as a jumping-off point for your own.

Ready to Take Your Small Business Further Online?

Content marketing is a critical part of boosting your online visibility, along with SEO, social advertising, retargeting, and other powerful techniques. Our Orange County SEO agency is here to help you reach your target audience with a comprehensive strategy tailored to your small business.

To chat with our SEO specialists, get in touch today!