Retargeting ads are designed to grab users who leave your website without buying products or taking another valuable action. They’re part of many digital marketing strategies, but why? What makes them so important to companies of all sizes?
Below, our Orange County SEO agency shares four reasons why your small business needs to try retargeting ads.
Bring Users Back to Complete Abandoned Transactions
Around 85% of US consumers shopping on mobile devices abandoned carts in the first quarter of 2024. That could be because they:
- Decided your shipping was too expensive
- Had to take a phone call
- Remembered they had to be somewhere
- Wanted to look for a better deal
Whatever the reason for an abandoned cart, retargeting can help you bring users back to convert. It gives you another chance to win new customers even if their first interaction with your business didn’t quite go to plan.
Keep Your Small Business Fresh in the Shopper’s Mind
Retargeting is fantastic for reminding would-be customers that your business exists, even if they don’t click through to your site immediately. Users may need more reminders and persuasion before they convert, but retargeting ads will help keep your business fresh in their minds.
They already showed an interest in your small business when they visited your website in the first place. Your retargeting ads have a good chance of appealing to them and rekindling that interest. Over time, they may come back to your site to check out your products or services and convert.
Target Customers at Different Stages of Their Journey
Retargeting ads are helpful at all stages of the customer journey. Here’s how:
- Awareness: Retargeting ads remind website visitors about the products or services they looked at, increasing their awareness of your business.
- Consideration: At the consideration stage, potential customers may be checking reviews of your small business and seeing how you compare to competitors. Retargeting ads that show off competitive pricing, awards, and positive ratings can give you an edge.
- Decision: Retargeting ads at the decision stage must be persuasive enough to inspire users to choose your business over others. Discounts, free shipping, and other incentives can excite potential customers.
- Retention: Retaining customers is vital. Promoting new products and special deals can keep buyers coming back to your site.
Retargeting Ads are a Cost-Effective Way to Reach Customers
Retargeting ads are aimed at people who have encountered your business already. You’re not displaying ads to just anyone: you’re reaching out to users who are more likely to convert than people who are completely unaware of your company.
As a result, retargeting ads offer a better chance of getting a return on your investment and complement other forms of digital marketing brilliantly.
Ready to Try Retargeting for Your Small Business?
Retargeting is a fantastic form of digital marketing for businesses. It can help you convert new customers and retain existing ones in the long run.
And our Orange County SEO agency is here to help you with unique retargeting ads tailored to your business. To get started, contact us today!