How-can-You-Boost-Engagement-on-Your-Website

How can You Boost Engagement on Your Website?

How engaging is your website?

If you can’t answer this question, it’s time to give it some thought.

And in this post on boosting engagement, our Orange County SEO experts give you plenty to think about. Let’s start with user experience.

 

The Power of Good UX

User experience (UX) is a key part of building and maintaining an engaging site, especially now that mobile search is so important to the digital marketing landscape.

Every business has to make sure its site gives visitors exactly what they’re looking for in the fastest time. The layout, presentation and content should all be designed for a smooth browsing experience.

Research by Google backs this up:

  • 61 percent of users will jump to a different site if they can’t find what they’re looking for on yours quickly
  • 50 percent will visit a business’s website less often if it’s not mobile-optimised, even if they like its products and services

So, the main factors to focus on:

  • Speed (fast load times, logical progression from page to page}
  • Convenience (value visitors’ time: show them what they’re looking for fast)
  • Mobile Optimization (make sure your site can be browsed on smartphones easily)

 

Keep Content Clear and Readable

It’s tempting to show off and pack your content with sophisticated language or technical jargon. But if you do this, you increase the odds of visitors clicking away out of boredom or frustration.

Here are some key points to keep in mind:

  • Content should be tailored to your target audience: speak their language and address their pain points.
  • Keep the layout clean and tidy with plenty of white space.
  • Use images and videos to break text up.
  • Make content valuable and ensure it serves a purpose.

 

Encourage Interaction

Invite visitors to communicate with your business and reach out to your customer support team to find out more about products or services. This can increase engagement and show users you value their input.

One effective way to do this is implementing live chat and / or chatbots. This lets visitors speak with an agent quickly and easily right on the website. There’s no need to login to an email account and draft a message or leave the browser to dial a number.

Live chat should be easy to access on every page. Don’t make users go searching high and low for it or they could click away to a business that makes things a little simpler.

 

Working with Experts

Working with a seasoned SEO team is a great way to boost your website’s engagement. Our Orange County SEO agency has helped many businesses give customers a better, smoother browsing and buying experience.

Want to know more? Get in touch with us today.

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Local PPC Tips for Your Company

Local PPC Tips for Your Company

Local PPC is a must for reaching customers when we all have smartphones, with research showing almost half of mobile searches are for local businesses.

And that makes sense. While we might have flipped through a phonebook for restaurants, tailors, plumbers or other service-providers within our local area in days gone by, today we can just ask Google to find them for us.

You can use this convenience and accessibility to your advantage, boosting your company’s visibility for nearby customers.

How? We’ve pulled together some key local PPC tips to help you get started.

 

Get Colloquial

One simple but solid way to attract local buyers is to speak in a language they recognize.

This doesn’t mean you need to pepper your PPC ads with slang you hear on the streets to try and seem cool, but dropping relevant references helps establish your business as part of the community.

For example, if you know consumers like calling your products by a specific term, feel free to adopt it in your content. Show you understand your audience and know how to communicate with them at their level.

 

Include Call Extensions for Direct Contact

Adding call extensions to your PPC ads empowers consumers with an easy way to interact with your brand.

Just by tapping a call button, a customer can book a table in your restaurant, schedule a haircut or plan anything else in a matter of seconds. It saves them having to search your website for your number and is far faster than using an online booking system.

 

Keep Your Google My Business Updated

Google My Business is a must-have element of your online marketing.

Make sure you take advantage of it. Add photos of your establishment, products and even staff or customers (provided they’re happy to be included). Show your business off with professional, clear images.

You can manage your company’s presence on Google Maps and in search results to keep all information updated. Using out-of-date images, contact details or even an incorrect location doesn’t just look amateurish — it means your customers can’t find you when they need to.

 

Avoid Targeting Irrelevant Locations

Exclude locations from your PPC campaign to avoid wasting money on customers outside your local areas. Obviously, if you ship your product around the country or world, you can still be marketing on a wider scale.

Otherwise, when you want to reach local buyers only, refine your target locations for a more cost-effective strategy.

 

Work with a Professional Team

Nett Solutions is an Orange County digital marketing agency committed to helping businesses of all sizes reach your goals.

We’ll work with you to create a bespoke PPC campaign targeting your local audience for maximum impact.

Want to learn more? Just get in touch with our friendly, hard-working team for your FREE marketing analysis!

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Making the Most of Ad Extensions for Better Marketing

Making the Most of Ad Extensions for Better Marketing

You want to reach as many customers as you can. That’s an obvious element of any effective marketing campaign.

But are you doing everything in your power to achieve better results?

If you’re not using extensions in your PPC ads, the answer may be a resounding ‘no’.

Extensions are a simple but impactful way to increase ads’ appeal and reach a bigger audience. In this post, we’ll take a closer look at what they are, how they work and how you need to take advantage of them for better results.

 

Expanding Your Ads’ Power

Ad extensions give you the chance to inject extra details into your ads beyond the headline and copy. Implementing multiple extensions increases your ads’ ability to stand out from others and encourage clicks.

Ad extensions reveal more about your business, your products / services, and your site too. Using the following types of ad extensions can make a big impact on your paid marketing:

 

Sitelinks

A sitelink is simple: it’s a link to a specific page on your website. You can use these to promote sales, popular products or special events.

For example, if you’re hosting a one-off webinar in the coming weeks, you can include a sitelink to the respective page inviting prospects to sign up for it. Obviously, this should be relevant to the ad and appear as an organic element rather than a forced promotion.

Location Extensions

Adding location extensions to your ads gives searchers clear details on how to find your business or the branch nearest to them.

These also show the company isn’t online-only and may prompt them to visit in person. Research supports this: 78 percent of local-mobile searches lead to offline sales.

Call extensions

A call extension is a direct way to communicate with your customers. You can include a phone number for your local or main base, reducing the time it takes for searchers to get in touch.

These are most effective on mobile ads as customers are already on their smartphones and in a position to call you. Call extensions are especially helpful if your business is targeting local buyers rather than a wider audience.

Review Extensions

Want to show prospects all the nice things people have said about you?

You can include third-party feedback / coverage in your ads using review extensions. These boost your company’s credibility and may help you secure searchers’ trust sooner than you might otherwise.

 

Creating a Bespoke Advertising Campaign for Your Business

Want to launch a tailored PPC campaign for your company?

Our Orange County digital marketing team leverages ad extensions and other effective techniques to maximize your ads’ impact. Get in touch now and we’ll give you a FREE marketing analysis!

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