Making the Most of Ad Extensions for Better Marketing

Making the Most of Ad Extensions for Better Marketing

You want to reach as many customers as you can. That’s an obvious element of any effective marketing campaign.

But are you doing everything in your power to achieve better results?

If you’re not using extensions in your PPC ads, the answer may be a resounding ‘no’.

Extensions are a simple but impactful way to increase ads’ appeal and reach a bigger audience. In this post, we’ll take a closer look at what they are, how they work and how you need to take advantage of them for better results.

 

Expanding Your Ads’ Power

Ad extensions give you the chance to inject extra details into your ads beyond the headline and copy. Implementing multiple extensions increases your ads’ ability to stand out from others and encourage clicks.

Ad extensions reveal more about your business, your products / services, and your site too. Using the following types of ad extensions can make a big impact on your paid marketing:

 

Sitelinks

A sitelink is simple: it’s a link to a specific page on your website. You can use these to promote sales, popular products or special events.

For example, if you’re hosting a one-off webinar in the coming weeks, you can include a sitelink to the respective page inviting prospects to sign up for it. Obviously, this should be relevant to the ad and appear as an organic element rather than a forced promotion.

Location Extensions

Adding location extensions to your ads gives searchers clear details on how to find your business or the branch nearest to them.

These also show the company isn’t online-only and may prompt them to visit in person. Research supports this: 78 percent of local-mobile searches lead to offline sales.

Call extensions

A call extension is a direct way to communicate with your customers. You can include a phone number for your local or main base, reducing the time it takes for searchers to get in touch.

These are most effective on mobile ads as customers are already on their smartphones and in a position to call you. Call extensions are especially helpful if your business is targeting local buyers rather than a wider audience.

Review Extensions

Want to show prospects all the nice things people have said about you?

You can include third-party feedback / coverage in your ads using review extensions. These boost your company’s credibility and may help you secure searchers’ trust sooner than you might otherwise.

 

Creating a Bespoke Advertising Campaign for Your Business

Want to launch a tailored PPC campaign for your company?

Our Orange County digital marketing team leverages ad extensions and other effective techniques to maximize your ads’ impact. Get in touch now and we’ll give you a FREE marketing analysis!

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