While online, consumers all over the world spend more than half of their time browsing websites on a mobile device. But users may not be able to find your website in the first place if it’s not optimized for mobile. And that can have a serious impact on your rankings.
What can you do about that? Our Orange County SEO agency shares a few ideas to inspire you below.
Responsive Design is a Must
Mobile devices generate more than 60% of organic search engine traffic, so customers should be able to visit your site and enjoy a user-friendly experience on any device. Otherwise, you risk losing them: one survey found that 60% of consumers abandon transactions because of a poor user experience.
That’s why using responsive web design is a must for every mobile SEO strategy. Images, text, and other key page elements will be scaled to the appropriate dimensions for the user’s screen.
As Google gives preference to mobile-friendly sites that provide a positive user experience, responsive web design can help boost your SEO ranking.
Maximize Page Load Times
Page speed is critical. If your pages take longer than three seconds to load, you risk losing visitors and their business. Google also considers page speed a major aspect of quality websites and a positive user experience. If your pages take too long to load on mobile devices, it’s time to fix that.
You can increase page speed by:
- Compressing images
- Reducing redirects
- Caching pages
These are just a few ideas to help you get started. Keep making improvements until you get load times down to three seconds or less.
Target Local Customers
“Near me” searches have increased dramatically in the past decade, as smartphones and smart speakers allow consumers to find local providers with minimal effort.
More than 75% of people visit a brick-and-mortar location within 24 hours of running a local search on their mobile device, and almost 30% of those searches lead to a purchase.
Optimizing your site for local searches can increase your visibility on mobile. Create content with a local focus, set up a Google Business Profile, and enable customers to review your services. All this can make your site easier to find for local searches.
Create Mobile-Friendly Content
All content on your site should be easy to read and view on a mobile device. It also needs to keep visitors engaged enough to stay on your site and explore.
Try these tips:
- Keep paragraphs concise to help visitors skim text
- Embrace white space for easy readability
- Use brief, punchy headlines
- Break up text with videos and images (compressed, of course!)
Mobile-friendly content is essential for a great user experience, so optimize yours to boost your ranking.
Need a little help to take your rankings higher? Leave it to our Orange County SEO agency!
We’ll create a bespoke SEO strategy to increase your visibility and deliver a stronger user experience. Get in touch now to learn more!