Restaurant SEO is all about Local SEO. For all but the very biggest and most famous restaurants, and especially in Orange County, there’s always going to be a big slice of the population searching for the right food – importantly – in the right location.
Local SEO is totally “location, location, location” and the great thing is – even obscure or hard-to-guess locations can not only benefit, but really shine. Look at it this way, 34 cities are incorporated in Orange County, and outside of those there are another 15 cities that are unincorporated – but just as good. Every one of these places is subdivided into more neighborhoods, hamlets, corners, zones and areas than any one person can name. Even the nicknames, or totally informal mini-neighborhood names will work and so will your plazas and malls and shopping center names.
You can break them down. So can your customers. If they’re not local, then they’re asking “Where are we?” and they’re getting accurate answers. You don’t have to memorize every place name in the county, just the ones relative to you, your customers, your delivery or service area and hopefully a good sample of the places surrounding.
TripAdvisor lists, at this writing, 7,094 restaurants in Orange County. Getting your restaurant to stand out from the rest is the point of this article.