In-depth keyword research is an essential part of building a successful SEO strategy and campaigns. Keywords tell search engines what each page on your site is related to and when it should be presented to searchers.
Not spending enough time on keyword research is a common SEO mistake. Without the right keywords, your website is less likely to appear when potential customers are looking for the exact products or services that you provide.
But researching your keywords will help you understand how to gain visibility on SERPs and get your site in front of buyers. Still, keyword research can be a complex, time-consuming process and difficult to get right.
To help make it easier for you, our Orange County SEO pros share four simple tips below!
Generate Ideas Relevant to Your Business and Industry
Start by brainstorming topics related to the products or services you sell, and your overall industry or niche, to generate ideas for potential keywords. For example, these might be topics that you already cover in your blog posts and videos, such as ‘home security’ or ‘beauty products’.
This process can help you get into a buyer’s mindset, and prompt you to think about what users will search for to find specific products or services.
Consider User Intent
User’s search intent is categorized into four types:
- Informational: The user is looking to learn about a topic.
- Navigational: The user is looking for a particular website or business.
- Transactional: The user is ready to buy an item or use a service.
- Commercial: The user is researching a product or service and needs a little more time to consider their purchase before they commit.
The user’s intent will affect the search terms they use, such as ‘how do I make chocolate cake’, ‘best men’s sneakers for basketball’ or ‘women’s jeans free shipping’.
Think about what type of search terms your target customers are likely to use at each stage of their journey.
Take Advantage of Tools
The right tools can make keyword research a little easier, especially if you’re new to the process.
You can use keyword research tools to find out what keywords competing websites use, for example, and they can help you turn your initial ideas into effective keywords. Free ones, such as Google Keyword Planner, are available, as well as paid platforms.
Work with SEO Pros for a Simpler Journey to Success
The most effective way to get your keywords right is to leave it to a professional team of SEO specialists.
They’ll handle every aspect of researching the best keywords for your business, whatever your industry and target audience. And you can leave everything else related to your SEO campaigns in their hands, too!
Our Orange County SEO experts are ready to boost your online visibility and help your business reach your ideal customers. Get in touch with our team to find out more and to receive your free Relevancy & Quality Score (RQS) Grader, packed with expert insights!