SEO can be a complex topic for newcomers, and it’s easy to make mistakes. You’ll learn what works and what doesn’t over time organically, but a little expert advice can help you save invaluable time and money.
So, in this post, our Orange County SEO specialists will cover five common beginner SEO mistakes to help you build better campaigns.
SEO Mistake #1: Poor Content
Sixty-five percent of companies surveyed find producing engaging content challenging, while 60% admit to struggling with consistent content production.
Creating quality content can be particularly tough for new businesses, but it’s crucial to invest time and energy into building content that makes an impact — it’s one of the top ranking factors, after all.
Try creating a regular stream of blog posts, videos, and infographics to generate interest. Write on topics you and your team know well. Use eye-catching visuals and original research (if possible) to earn more credibility. Share new content across your social channels and encourage feedback.
SEO Mistake #2: Missing Title Tags and Meta Descriptions
Title tags and meta descriptions tell search engines and users what a webpage contains. These are displayed on results pages and encourage potential customers to choose your site over others.
That’s why your title tags and meta descriptions should be clear, direct, and honest. Never promise what a page doesn’t deliver just to draw prospects in — they may abandon your site within seconds when they realize the truth.
SEO Mistake #3: Not Providing Google with a Complete Sitemap
Google’s crawlers will index your site more efficiently when you submit a sitemap.
A sitemap tells the search engine what pages are included in your website and reduces the risk that its crawlers might miss pages because it can’t find them. Google may not index new content added to your site without a map, especially if your linking is less effective than it should be.
SEO Mistake #4: Weak Internal Linking
Solid internal linking enables search engines to find their way around your site, guiding them smoothly from page to page. Along with a sitemap, internal linking also decreases the likelihood of crawlers missing vital pages and keywords.
And good internal linking helps human users explore your site, leading them logically to the content, products, or services they’re looking for.
SEO Mistake #5: Failing to Research Keywords Properly
Keyword research is paramount when building an SEO campaign. Using keyword research tools will help you find the best keywords to reach your target customers, avoid high-competition keywords, and increase your visibility.
Working with SEO experts is a quicker, simpler option: they’ll identify crucial keywords for your business and incorporate them into carefully planned campaigns.
Our Orange County SEO agency will help you get your brand in front of the customers you’re looking for, increase your domain authority, and provide you with the ideal SEO package for your budget and goals. Contact our team to start building better SEO campaigns today!