Videos are one of the most common, popular forms of online content — and it’s easy to see why:
- Around 65% of users are more likely to purchase an item online after watching a video
- Businesses that use video achieve 41% more traffic than those that don’t
- Video posts have 135% better organic reach on Facebook than posts featuring photos only
But with so many videos online, yours have to be good if they’re going to attract visitors, engage them, and keep them on your site.
Below, our Orange County SEO team explores four simple ideas to help you get started.
Introduce your business with a concise video
Yes, you already have an About Us page and pictures of your team at work on your website. But an introductory video can summarize your mission and values in a more dynamic way.
Show us footage of:
- your products in action
- your employees working together
- your customers using your services
Present the human side of your business in an honest, straightforward way to earn trust and build credibility.
Help customers get more out of your products with tutorials
Product tutorials or demonstrations can help existing customers get more out of their purchase and entice prospects to try an item for themselves.
The video might involve a member of your team showing how to navigate a software product or use a gadget properly. Users may prefer to watch this instead of flipping through a manual or contacting support for advice.
But product tutorial or demonstration videos should be easy to understand — avoid confusing jargon or unclear progressions from one action to the next.
Include customer testimonials for effective social proof
Text testimonials lend your business credibility and reassure new customers that they’re paying for legitimate, quality goods or solutions.
But video testimonials take it further. You can present visitors with first-hand insights into how your products/services have benefited existing customers for added authenticity.
Keep these brief and to the point. Include the customer’s name, city of residence, and the name of their business (if necessary).
And consider adding a customer testimonial video to a relevant landing page — videos on landing pages can boost conversions by more than 85%.
Demonstrate thought leadership to help your business stand out
Thought leadership content has grown increasingly important in the past few years, especially for B2B brands. Amazingly, around 60% of decision makers claim that thought leadership content led them to do business with a company.
But while we tend to associate thought leadership content with blog posts and articles, it can include videos too.
Consider interviewing a thought leader in your sector for a video on your homepage or relevant product/service page. Or a member of your team could create a detailed presentation on a specific issue, including original research and statistics.
Both can help to establish your business as an authority to be trusted.
Engaging visitors and converting them into customers can be difficult — so leave it to the experts instead!
Our Orange County SEO team is here to help your business with a tailored strategy. Get in touch to find out what we can do for you!