July 2020 - Nett Solutions Blog

Blogging is a key element of any successful SEO campaign, as businesses which publish blogs earn 97 percent more links to their website than those that don’t. But while there’s plenty of incentive to blog regularly, finding exciting new ideas can be tough when you’re writing multiple posts each week.

Fortunately, you can try a few tricks to generate blog post ideas that excite you and your audience. Here are a few of the best.

Speak to your readers

One simple but effective way to generate blog post ideas is to engage with the people you’re trying to attract — your readers.

Create a brief survey to learn what your audience wants to read more of, and offer an option for them to share their own ideas. You can send this as an automated email whenever people subscribe to your blog posts or newsletters, or distribute them on a regular basis (e.g. once per month).

Alternatively, interact with readers in comments sections and on social media. Ask which topics they prefer to read about, whether they would like to watch the same content in a video instead, and anything else that could be beneficial.

Study the latest trends

Take advantage of Google Trends to gauge the popularity of particular keywords and topics.

Google Trends provides a function to view trends across various areas, such as Sci/Tech and Business. Alternatively, you can browse trends based on keywords.

It’s a fantastic tool for staying up to date on trends related to your business and industry. And geographical information is included, to aid with targeting specific locations.

Monitor industry news for relevant stories

Pay attention to the latest news in your industry or industries relevant to your company, your products/services, and your audience. Even the smallest change in regulations or the hype surrounding an upcoming product launch can inspire an engaging blog post that appeals to your target readers.

On a similar note, any expos or conferences you attend can provide plenty of fuel for numerous posts. Capture photos and videos to enhance your text with original visual content, as posts featuring images tend to get 94 percent more views.

Take inspiration from content published on other websites

Read lots of articles, blog posts, and press releases? Watch insightful videos and listen to business podcasts regularly?

You might see or hear things that inspire, frustrate, or even outrage you. Take advantage of these reactions and consider how you can share your own views on the same topic.

This may take the form of a blog post written as a direct response to the original source material, linking back to it. It’s possible that the original writer/video host/podcaster will see your post and link back to it. That could drive more traffic to your site and help you gain authority.

It should go without saying that any quotes you use should be referenced properly and credit must be given where it’s due.

Take advantage of these techniques to generate blog post ideas that appeal to your audience, and you could see real results over time.

Want to work with our Orange County SEO agency to reach a wider audience? Get in touch to find out how we can help you!

Do any of your landing pages include videos?

No?

That could be a mistake.

Videos have become a key part of successful digital marketing campaigns, across social media, advertising, and product pages. But why do they work so well on landing pages?

Here are the top 4 reasons.

Videos on landing pages can increase conversions

Adding videos to landing pages can boost conversions by as much as 86 percent.

That’s unsurprising when you consider that 90 percent of consumers claim videos help them to make a purchase decision, and 79 percent would prefer to watch a video than read about a product.

Watching a video is faster and more convenient for visitors than reading a blog post, description, or sales pitch. They can sit back, relax, and absorb the relevant information in less time that it might take them to scroll blocks of text.

Videos show products and services in action

A text-heavy landing page might tell prospects how wonderful a particular product or service is — but readers have to paint pictures in their mind.

Pictures can show goods from multiple angles — but they’re all static.

Yet videos are dynamic and show products in action.

For example, four concise paragraphs can list a new smartphone’s features and native apps beautifully, but only a video can show the fluid visuals and smooth performance.

Videos can build brand recognition

Incorporating videos into landing pages can help to build brand recognition. Adding your logo at the beginning and end is an obvious trick, but you can do so much more.

The brand personality your business has cultivated should be present throughout. So, companies known for a lighthearted and informal tone may create lively videos with plenty of humor.

Whether prospects are familiar with your business already, landing page videos have to align with the tone of the ad which directed them to the site. It should suit the surrounding text and visuals too.

Videos should be crafted with the target audience in mind, based on a concrete understanding of your ideal customers. Define what they’re looking for when they click on an ad and what they expect to see when they reach the landing page. Don’t invest in flashy visuals and cutting-edge animation just to show off — keep everything relevant to your customers.

Videos help landing pages to make a stronger impression

People remember information presented through visuals six times better than text or audio.

That means even if your landing pages don’t convert prospects, including a video increases the chance that they’ll remember your business and/or the message conveyed down the line.

They might come back at a later date, and your retargeting campaign could be more effective if prospects already have a positive connection to your brand.

Adding videos to your landing pages can make a massive impact on your conversion rates and customer engagement. But actually writing, filming, and editing videos that grabs prospects is a challenge for any first-timer.

Understanding your business, audience, and the possibilities available based on your budget will help to make the process easier.

Want to work with our Orange County digital marketing experts to transform your landing pages? Get in touch today!

Month: July 2020

How to Generate Great New Blog Post Ideas for Your Business

4 Reasons to Add Videos to Your Landing Pages