4 Ways to Improve Your Business's SERP Ranking

4 Ways to Improve Your Business’s SERP Ranking

The higher your ranking on search engine results pages (SERPs), the more visible your website will be to potential new customers. That’s great if your website is riding high on Google’s first page. But if it’s not, your site will be harder for potential new customers to find.

If you’re unsatisfied with your business’s SERP ranking, you can try various techniques to improve it. And our Orange County SEO agency shares four simple, effective ideas to help you below.

Make the Most of Titles, Meta Descriptions, and Alt Text

Descriptive titles play a key part in achieving a high SERP ranking. Google uses titles (specifically HTML title tags) to learn what a webpage contains, and users may decide whether or not to click through based on a title.

Your titles should be clear and contain one of your main keywords to maximize relevance.

Get Your Linking Right

A solid internal linking strategy can help you boost your SERP ranking. Search engines use internal links to crawl your site and establish relationships between pages. That helps them recognize content related to specific topics, which is crucial for directing visitors to relevant pages on your site.

But external links are important for SEO too. Linking to high-quality websites outside of your own can enhance your site’s credibility, and you’ll provide a stronger user experience if you link to external websites that offer further information on a topic.

Set Up Your Site to be Mobile Friendly

If your site doesn’t display properly on a smartphone or it’s too hard to navigate, users are unlikely to stick around for long. According to Google, almost 50% of visitors will leave a site if pages take more than 3 seconds to load on their mobile device.

The most important steps in creating a mobile-friendly site include:

  • Compressing images for faster loading
  • Simplifying the design
  • Making buttons big enough for easy use on touchscreens
  • Avoiding irritating pop-ups

When your site is mobile friendly, users will have less reason to leave without converting.

Publish New Content and Update Old Content

Publishing new content regularly is important for achieving and maintaining higher visibility. It allows you to add various target keywords to your website in an organic way, and creates backlinking opportunities to show search engines that your site has value.

But you need to update old content to maintain its relevance and visibility to search engines. Content that has become outdated, inaccurate, or irrelevant since publication can have a negative impact on your ranking.

That’s because search engines aim to provide users with the most relevant, valuable results. If they consider your content to be of low quality, that can affect your overall position on SERPs.

When looking for older material to update, consider repurposing content to make something new and exciting.

Increase Your SERP Ranking with an Expert SEO Strategy

If you’re looking to boost your business’s SERP ranking, these four tips should help you. And if you want to work with SEO pros, our Orange County SEO agency will create a tailored strategy to improve your online visibility.

Contact us today to get started!



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How to Reach Customers Near You with Good Local SEO

How to Reach Customers Near You with Good Local SEO

Local SEO can help nearby customers find your business online, whether they’re using their smartphone, their laptop, or smart speaker. But what does a good local SEO strategy involve?

Here are four great tips from our Orange County SEO agency to help you get started.

Target Local Keywords

Focus on local keywords for effective local SEO. For example, if you’re targeting parents and caregivers looking for kids’ clothes near you, one location-specific keyword might be “child’s clothing store in Orange County”.

When creating your content marketing strategy, focus on local events, community news, and any other topics likely to appeal to nearby customers. This ensures you can pepper plenty of local keywords throughout your site organically.

Take Advantage of Your Google Business Profile Listing

Google Business Profile (previously known as Google My Business) is a free tool that can help your company be more visible on SERPs. Use it to set up a distinctive local profile for your business, featuring key information, images, videos, and reviews. To avoid missed opportunities, update your Google Business Profile whenever your contact details change.

It’s crucial that you claim your Google Business Profile as soon as possible (if you haven’t already), or someone else could. Fortunately, you can reclaim it if that happens, so don’t worry!

Welcome Customer Feedback and Reviews

Feedback and reviews can make a big impact on your local visibility. Positive feedback alongside your results on SERPs will give you more credibility, which is vital for small enterprises.

Almost 70% of online shoppers read 1 to 6 customer reviews before they decide whether to buy something or not. If you have a selection of varied, honest, but ultimately encouraging reviews to your name, a large number of potential customers are likely to check them before they do business with you.

Ask customers to review your products and services after each transaction. Make the process as quick and simple as possible to reduce the risk of people giving up.

Optimize Your Website for Voice Searches

Voice search plays an important part in local SEO. Imagine a potential new customer asking their virtual assistant “where’s the best pizza place near me?” while walking within two minutes of your new Italian restaurant.

If your site is optimized well for local SEO, you have an invaluable opportunity to bring someone new into your venue, impress them, and convert them into a repeat customer.

Here are a few tips for voice search optimization:

  • Use conversational keywords (“where’s the nearest towing company in Orange County?”).
  • Include clear but detailed answers to common questions in your content (e.g. in an FAQ).
  • Design pages for easy use on mobile devices (critical for good local SEO).

Start Reaching Local Customers with Our Orange County SEO Agency Now

Our Orange County SEO agency is ready to help you boost your visibility and reach more local customers with a bespoke SEO strategy.

To find out exactly what we can do for you, get in touch today!


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What 2024 SEO Trends Do You Need to Know About?

What 2024 SEO Trends Do You Need to Know About?

A new year brings new changes to the world of SEO. And staying up to date with the latest shifts, whatever they are, is crucial to maintain or improve your SEO performance.

To help you do that, our Orange County SEO agency will look at 5 of the top SEO trends for 2024 below.

Mobile-Friendly Websites are Critical

According to Pew, more than 83% of people use their mobile devices to access the internet in the U.S., and this is the only way 15% of Americans can go online.

Consumers’ increasing reliance on smartphones and tablets for browsing the web means that optimizing websites for mobile devices has never been more important. Creating responsive sites is vital to ensure that they’re properly formatted and usable on any screen, so a mobile-first approach will continue to be a priority in 2024.

Optimizing Websites for Voice Search

Voice search has grown and grown in recent years with the rise of virtual assistants and smart speakers. And that looks set to continue in 2024, as voice search optimization remains an important element of SEO.

Using long-tail keywords that are more natural and conversational is vital to match the way people speak when performing voice searches (such as “Chinese restaurants near me”). Creating an FAQ section on your site is a simple and effective way to cater to voice queries.

Video Content Will Stay Prevalent

Videos commonly appear in search results, covering everything from tutorials to news reports. Businesses will keep using video content to boost SEO rankings in 2024, which is a great way to build brand awareness and engage potential customers.

Companies can use videos to showcase their new products in a dynamic way, show how their services work, and generate wider interest.

The Persistent Power of Analytics

Businesses can learn a lot from analyzing the wealth of data generated through digital marketing, and analytics will remain a valuable aspect of SEO in 2024.

Google Analytics, for example, offers a comprehensive insight into website performance, visibility, and more. You can use this data to learn more about your site and what changes you need to make to improve your SEO performance.

Personalization of Search Results

In 2024, personalization looks likely to become more commonplace as AI helps search engines improve the relevance of results.

Personalization is key for delivering the most relevant search results based on a user’s online activity. That reduces the amount of irrelevant content, products, and services presented to users, and offers a more satisfying experience overall.

Want to Improve Your SEO Performance?

If you want to take your SEO ranking higher in 2024 and beyond, working with a professional team of SEO experts is the simplest, most effective solution.

Our Orange County SEO agency is here to help you improve your rankings and reach the right customers. Contact us today to get started!


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