Local PPC is a must for reaching customers when we all have smartphones, with research showing almost half of mobile searches are for local businesses.
And that makes sense. While we might have flipped through a phonebook for restaurants, tailors, plumbers or other service-providers within our local area in days gone by, today we can just ask Google to find them for us.
You can use this convenience and accessibility to your advantage, boosting your company’s visibility for nearby customers.
How? We’ve pulled together some key local PPC tips to help you get started.
One simple but solid way to attract local buyers is to speak in a language they recognize.
This doesn’t mean you need to pepper your PPC ads with slang you hear on the streets to try and seem cool, but dropping relevant references helps establish your business as part of the community.
For example, if you know consumers like calling your products by a specific term, feel free to adopt it in your content. Show you understand your audience and know how to communicate with them at their level.
Include Call Extensions for Direct Contact
Adding call extensions to your PPC ads empowers consumers with an easy way to interact with your brand.
Just by tapping a call button, a customer can book a table in your restaurant, schedule a haircut or plan anything else in a matter of seconds. It saves them having to search your website for your number and is far faster than using an online booking system.
Keep Your Google My Business Updated
Google My Business is a must-have element of your online marketing.
Make sure you take advantage of it. Add photos of your establishment, products and even staff or customers (provided they’re happy to be included). Show your business off with professional, clear images.
You can manage your company’s presence on Google Maps and in search results to keep all information updated. Using out-of-date images, contact details or even an incorrect location doesn’t just look amateurish — it means your customers can’t find you when they need to.
Avoid Targeting Irrelevant Locations
Exclude locations from your PPC campaign to avoid wasting money on customers outside your local areas. Obviously, if you ship your product around the country or world, you can still be marketing on a wider scale.
Otherwise, when you want to reach local buyers only, refine your target locations for a more cost-effective strategy.
Work with a Professional Team
Nett Solutions is an Orange County digital marketing agency committed to helping businesses of all sizes reach your goals.
We’ll work with you to create a bespoke PPC campaign targeting your local audience for maximum impact.
Want to learn more? Just get in touch with our friendly, hard-working team for your FREE marketing analysis!