SEO_Mistakes_to_Avoid_When_Writing_Content

SEO Mistakes to Avoid when Writing Content

Getting your content right is vital to maintain a solid online presence.

Blogs, articles, press releases and more can all contribute to building your brand’s visibility. But if you’re cutting corners or failing to make the most of your content, you could be missing out.

Below, we take a look at the SEO mistakes to avoid when writing your content.

 

Going old-school with keyword stuffing

Don’t stuff your content with keywords. It’s an outdated technique businesses used years ago to propel themselves higher up the SERPs.

No company in your niche worth its salt is resorting to this anymore: you won’t fool customers and you certainly won’t fool Google. This can make trying to read content incredibly difficult, as you’re constantly seeing the same phrases or terms again and again.

Google can penalize your site if you stuff your content with keywords. Focus on using relevant terms and phrases in as organic a way as possible. Google and consumers want content that reads well, offers value and is engaging.

 

Writing no content whatsoever

One big SEO mistake you can make with your content is … well, not writing any at all!

Putting well-written content together isn’t always easy, especially when you’re busy running your business. It can take time, especially when you’re putting the About Us, FAQ, Company History, and other key pages of your site together.

Likewise, blogs are another vital addition but take consistent work.

While writing the content demands time and effort, it’s well worth doing. Customers who visit your site only to find no information about your brand, your products or services may become suspicious and go elsewhere.

Your content has to grab users, tell them how you solve their problem and what they need to do. Likewise, your blog gives you a constant flow of fresh content (which search engines love) and offers plenty to share on social media (driving more traffic to your site).

Letting your content updates become too sporadic or dry up altogether can have a negative impact on your SEO campaign. Make sure you’re publishing regular blogs, articles, social media posts and more.

 

Ignoring the power of video

The prospect of creating your own videos to boost your SEO can be difficult.

But it need not be.

Your videos don’t have to be slick, lavish pieces. It’s just enough to be informative, engaging and friendly. Create introductions for your products or services. Take viewers on a tour of your offices or labs.

Webinars and Q&As are terrific video concepts too. Experiment with your video content and share them across social media. Video can bring more traffic to your site and help to build a stronger bond with customers.

 

Avoid SEO mistakes by hiring the professionals! At Nett Solutions, our Orange County digital marketing team will help to build your business’s online visibility through high-quality content that hooks your customers.

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How-Can-Video-Boost-Your-SEO

How Can Video Boost Your SEO?

Video is everywhere. It will account for 82 percent of all online traffic by 2021, and all businesses can boost their online performance by embracing its power now.

Whether you’re selling smartphones or video games, textbooks or cookware, videos can play a key part in your digital marketing. They offer a valuable way to engage your customers and increase sales, as proven by the 90 percent of consumers who admit that product videos help them to make purchasing decisions.

So, how can your business integrate video and reap the rewards?

Choosing the Right Content

So, your brand is going to start recording videos … but what should you actually be getting on camera?

One solid choice is an introduction to your company and your team. This may be easier if you have a smaller workforce, as each member can briefly discuss their role and contribute to the overall brand persona. For a larger company with multiple branches and many different departments, videos should show glimpses from various locations to create an overall identity.

Explore your company culture and your goals. Make viewers feel welcomed and part of your team. Be as transparent as possible.

Other options include how-to videos on your products, case studies of satisfied customers, tours behind the scenes of your offices / production floors, interviews, and creative pieces (such as humorous commercials, Christmas singalongs etc.).

Keep your video content diverse and strive to establish a unique voice for your brand.

Be Relevant

No matter how good your videos are, you need to actually get them seen.

Include subtle keywords when writing video titles, descriptions, and tags,. These will help search engines identify your videos and make sure their relevance to users is unmissable.

You should also integrate transcripts for your videos, allowing viewers to get an idea of the video’s content by skimming the text. This is another simple but effective technique to add extra keywords to the page’s content too.

Share and Share Alike

You should upload your videos to YouTube as well as hosting them on your own site. This is one of the world’s biggest search engines in its own right, and receives billions of visitors each month. Creating your own business channel, with strong keywords and descriptions, can expose you to more prospective customers.

Add your URL to the video’s description and in the video. Invite people to share via social media, and share them on your own accounts. 100 million hours of video are watched on Facebook each day, and having your business factor in that staggering amount is a challenge, but it is possible with enough hard work.

The more consumers your videos reach across Facebook, Twitter, and other social platforms, the more traffic you stand to drive back to your site.

Want to learn more about how videos can boost your SEO? Trust our Orange County digital marketing agency to help you! Give us a call on (949) 330 7060 or drop us an email.

 

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5 Pro Tips to Boost Your Rankings with Video

Video has power.

Just think of all those videos of dancing cats or uncanny impersonations in your social media feeds, many with millions of views and thousands of comments. Facebook alone generates an average of 8 billion video views each day as users across the globe share favorites with just a tap or two of their smartphone.

Your business can use video to build your online presence and climb the search engine results pages, but how?

Make Your Videos Interactive

Integrate annotations into videos, either elaborating on topics discussed or offering links to related videos or pages. Annotated videos are more likely to grab attention, and give viewers an element of control over your content if they choose to follow links.

Furthermore, a call to action at the end of the video takes viewers to your site directly. If a video promotes specific products, add individual links to those too.

Create Transcripts

A full video transcript is great complement to your videos: you can basically tell potential viewers what to expect, allowing them to get a feel for the content with a skim-read.

The key benefit, though, is that you’ll be gaining some sneaky keywords and telling search engines the video’s exact content. This is particularly useful with interviews, or videos covering statistics, as viewers will be able to find details without having to search back and forth through the video.

Cannibalize Your Video Content

This is nowhere near as gruesome as the headline suggests – promise!

Repurposing your video is a great way to get more out of your hard work. One idea is to break them down into bite-sized chunks and categorize them based on the material covered.

You can create slideshows and develop infographics based off the video’s content, too. All of these are ideal for sharing across social media, driving more traffic to your site from multiple sources.

Host Videos Yourself

Producing videos to improve your rankings can be hard work, so you want to get the most bang for your buck (literal and metaphorical). Uploading videos to YouTube is obvious and smart, given that it caters to 95 percent of the world’s Internet users, but hosting videos on your own domain prevents traffic going to YouTube itself instead of your site.

Ideally, you should create a new page for each video, adding more content to your site and making indexing easier.

Don’t Forget Your Metas

As mentioned above, you should slip keywords into transcripts of your videos, but metadata lets you use extra keywords too.

Make sure your meta titles and descriptions carry keywords, and describe videos’ content explicitly (to improve indexing). Tell search engine crawlers and viewers alike exactly what they’re about to see, hear, and read.

At Nett Solutions, we’re an experienced Orange County digital marketing agency dedicated to helping your business’s online presence grow. Want to know more about how video can benefit your enterprise? Just give us a call!

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Why We Do Link Building The Hard Way

link buildingLink building is an essential aspect of search marketing, but it can be a daunting area for businesses unfamiliar with the process.

Once upon a time, companies looking for short-term gains would pay for links as and when they could. However, Google’s regulations and penalties are tougher today, and so the risks of lazily buying links outweigh the potential benefits.

While simply paying a website to host a link to yours seems like a time-saver, any company looking to make a lasting, fair impact in the online marketplace must practice manual link-building instead of paying for placements. Here are the reasons why.

Donning Your White Hat

You may have heard of white-hat and black-hat strategies. The former are those SEO tactics that aim to bring real value to users, engaging your audience and boosting traffic through fair means. The latter, on the other hand, are focused more on gaining higher rankings through underhand methods.

Using black-hat tactics can see you penalized, which may affect your reputation. You will also need to invest time and effort to correct your mistakes, costing you resources that could be better spent elsewhere.

Building Ethical Links

You can create ethical links through the following techniques:

  • Publish regular posts with internal links (as often as you can, with high-value content)
  • Reciprocal linking (provided these are relevant and not excessive)
  • Writing guest posts for blogs and sites relevant to your industry (these must be high-value and not feature excessive links)
  • Create testimonials for manufacturers of products or service-providers you use

These are just a few ideas, but they can all play a big part in driving traffic to your website. If you can create valuable content, such as in your own blog or guest posts, you’ll build your brand’s visibility and credibility.

On the other hand, creating badly-written content which serves as thinly-veiled link generators for your site can have a negative impact on your brand in the long-term.

Take the time to build informative, entertaining content with natural links, and you will gradually create a stronger online presence.

One Link can be Stronger than the Other

Getting a link from a website with no authority and no relevance to your business or niche is not a terrific way to build visibility. All links are not alike.

The trick is to nurture relationships with websites that are relevant to your brand and are viewed as a trusted domain. Getting links from high-authority sites is an endorsement of your own site, whereas those from questionable domains can raise eyebrows.

Seek out websites covering topics related to your business or industry, prioritizing the biggest influencers, and reach out. If you can start placing guest posts at popular domains, you can drive real traffic your way over time.

Branching Out

Other options for manual link-building include:

  • infographics that people will want to share
  • lists
  • case studies
  • white papers
  • reports on your own studies

At Nett Solutions, our expert Orange County digital marketing team can help you build links that really matter. Give us a call to learn more!

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Yahoo! movin’ and shakin’

Yahoo! has been making a lot of big acquisitions under recently appointed CEO, Marissa Mayer.   I recently had a discussion with colleagues about the idea of aligning with people or things who you would always bet on (or never bet against).  My sports gambling friend always says to never bet against the Lakers in the long run.  There may be losses but in the big picture they tend to win more than lose (LeBron 2014!!!).  Elon Musk of Paypal, space travel, and now most well-known for Tesla is someone who seems to have the Midas touch (BTW, look up his solution to a 30 minute commute from LA to SF and 1 hour from LA to NY).  Warren Buffet, enough said.  I’ve spoken to a couple angel investors and know a few Tesla leaders who would bet on Elon’s projects in a minute.  Someone who is close to making that list is Marissa Mayer.  She’s been making a lot of controversial moves that I think are the right moves.  She identified that Yahoo!’s strength spans beyond Search Engine Marketing and makes decisions to strengthen the company’s position beyond search.  She brings a solid track record from Stanford, Google, and is now making waves at Yahoo.

Part of their change is to give the logo a makeover.  (As a marketing agency in Orange County, we know a thing or two about makeovers.)  Yahoo! plans to release a new logo every day during the month of August.  You can follow the daily updates here:  http://www.yahoo.com/dailylogo.  In September, the winning logo will be announced.

While most businesses overlook the impact of a new logo, there have been quite a few epic fails in recent memory.  Until they announce in September, here are some examples of logo redesigns that cause backlash and negativity.

University of California:

 

 

Seattle’s Best Coffee (I personally liked this one):

 

London Olympics:

 

And, of course, GAP:

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What is Your Story?

Everyone has a story. Whether it’s about logging equipment or chemicals, there’s a story. Think about what your company stands for. What is your business passionate about? How does your story fit within all the content you’re planning and publishing for your company?

For example, a close friend of mine is a youth pastor at a local southern California church who along with a group of friends started a very small clothing line in 2009, LETGOdwork. They got involved in youth conventions, Christian music festivals, local gatherings, etc. After attempts at different types of marketing, they hit their sweet spot…. social media. They figured out after a few trial and error experiences with marketing, that their initial buyers loved the simplicity of their products so much; they did the marketing for them. Posted photos, shared posts, tagged friends/photos, contests, giveaways, and the occasional music celebrity would receive a few items to wear at concerts to help boost natural interest. They figured out who their demographic was very quickly and capitalized on their approach. Needless to say, after different strategies, successes and failures, this small company now has well over 18k twitter followers, 10k friends via Facebook, have produced over 50 designs, expanded apparel types beyond just t-shirts and can now be found in retail stores across the country.

For some business owners, marketing themselves and their work is as painful an experience as a math major having to write an English term paper. But the reality is if you own a company and want it to succeed you have to tell people about it and that was something that my friends at LETGOdwork loved to do, they truly had the desire and passion to tell everyone about their clothing line.

I implore anyone who loves what they do or what their company stands for to start the process of marketing, even if you hate or have never tried marketing. First, get over the misconceptions. People have many different ideas about how to go about marketing a business. Whatever path you choose, not understanding which channels to use, how much money to spend, or what type of results to expect can make you uncomfortable. Starting with the facts allows you to put together a plan based on tangible data rather than on some vague notion of what you should do.

Next, figure out what you are trying to accomplish. There are many forms of marketing, and most businesses will be an initial great fit for at least one of them. You can write a blog, engage in social media, create search engine campaigns, develop content for your site, revamp your website for better conversion rates, network in person at events, make phone calls to existing customers, or participate in speaking engagements like webinars or podcasts. Do the marketing that you’re most comfortable with first and when you see the results, you’ll likely be motivated to try other types.

Learn more from the experts. Now that you’ve decided where to start, you need the knowledge and tools to do the job right and get the results you seek. Once you feel confident in your abilities, then you can start making some larger decisions with ease.  The confidence to make those decisions can only come from basic measurable, data, conversions, sales, etc. But we cannot look to a crystal ball from “anticipated results”, we have to actually go out there and try some things.

Start with an idea, a mission, a reason, a purpose…. For the guys at LETGOdwork, it was simple:

Orange County based brand founded in 2009 by some friends that wanted to make simple, clean, high-quality clothing that they could be proud of. LETGOdwork is about positivity. We believe the world needs change and that true change begins when we LET GO.

— Joe M.

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Facebook Graph Searches

Whenever one of the major players in our industry comes out with a new concept or launches an innovative widget, online marketing agencies always get calls asking for our thoughts and opinions.  Facebook recently launched Facebook Graph Searches and the questions poured in.  Ironically, it seems people were less interested in ways to leverage this technology to grow the business (which is the goal of any marketing agency) and instead wanted to voice their opinions on things like user privacy and the detrimental affect this would have on a user experience.

We’ve always taken a careful and conservative approach to all of our marketing campaigns, whether it’s for paid search marketing, content marketing (otherwise known as SEO) or social media.  Due to our strategy, we haven’t taken a firm stance regarding FB Graph.  We do however like to find humor in all that we do.  That being said, you just knew it was a matter of time until someone would start a tumblr about this issue.  We hope you can chuckle about this as much as we did.  http://actualfacebookgraphsearches.tumblr.com/

Source:  http://searchengineland.com/new-tumblr-blog-raises-privacy-concerns-over-facebook-graph-search-146286

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Holiday Search Marketing Campaign

Can you believe it?  It’s already that time of year… the most wonderful time of the year.  The Holidays are here.  To SEM’s, it’s the time of year when normal search traffic goes bezerk.  The usual purchase and conversion patterns go out the window.  One key metric that changes during the Holiday season is your revenue per click (RPC).  RPC tends to drastically improve heading into Thanksgiving and through the middle of December.    For obvious reasons, there is a higher urgency for people to buy/convert during the holiday season.   The chart below shows a 30% increase in RPC on Thanksgiving, and a more drastic jump on Cyber Monday.  Numbers continued to stay high throughout December for the expected holiday shopping season.   It’s not too late.  Call us now so we can get your campaign going.  The numbers play in your favor and we’d love to help you out.  949-330-7060

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