SEO evolves from year to year, and it’s crucial that you stay up to date with the latest trends to avoid falling behind. With 2022 here already, we thought it was time for our Orange County SEO specialists to share five top SEO trends for the year ahead.
Greater Focus On Website Accessibility
As the Internet becomes increasingly embedded in our lives, every website should be optimized for improved accessibility. Many people may struggle to use your site properly if you overlook this key issue: for example, around 12 million people in the U.S. have vision impairment and approximately 15% of adults experience some level of hearing difficulty.
Enhanced accessibility can provide all users with a high-quality browsing experience, regardless of their capabilities. It will also reduce the risk of dissatisfied visitors leaving your site with a negative impression of your brand.
More Websites Catering to Voice Search
Twenty-seven percent of the worldwide online population uses voice search on mobile devices. This trend will drive more and more businesses to optimize their websites for voice search in 2022, but what does that involve?
- Incorporate keywords into questions users are likely to ask, especially on mobile devices, such as “where’s the nearest pizza restaurant to me?”
- Implement long-tail keywords for accurate targeting.
- Write in a conversational style.
- Create FAQ pages packed with relevant, conversational questions and answers.
Increasing Popularity of Featured Snippets
Featured snippets appear on around 19% of SERPs, and they give users a faster way to access information. Ideally, a featured snippet will provide an answer but still compel users to click through for a more detailed insight instead of scrolling down.
In 2022 (and beyond), more brands will structure their content to earn featured snippets. One technique is to use more questions and answers in content, beginning with “who”, “what”, or “why”.
Mobile-friendly Websites Becoming More Prevalent
More than 92% of Internet users around the world went online via their mobile devices as of January 2021.So, it’s no surprise that brands will increasingly optimize their websites for mobile devices in 2022 and beyond.
Mobile-friendly websites are critical to deliver the best user experience and prevent frustrated users from leaving your site.
Combining Video and Long-form Content for Better Results
Brands will continue to embrace longer content in 2022. This typically gives readers more valuable information and encourages visitors to stay on your site for longer, unlike a short piece of content.
And video will remain a key part of SEO strategies the world over. Ninety-three percent of businesses win new customers thanks to videos they post on social media, and companies that use video grow revenue 49% faster than those that don’t. Combining long-form content and videos can help businesses improve SEO campaigns significantly.
Our Orange County SEO agency is here to help you achieve better results, whether you’re starting from scratch or looking to overhaul your current SEO strategy. Get in touch to find out how we can help you today!