What are backlinks?
Essentially, backlinks are viewed as votes of confidence in your website from others, helping to boost Google’s assessment of its quality. This is essential for building authority in search engines: the more domains directing traffic to one site, the more valuable it is deemed to be.
For several years, all digital marketers regarded backlinks as a crucial aspect of good search marketing, but with the various changes to Google’s algorithm (such as the Penguin and Panda updates), some professionals may have placed less importance on them than before, scaling back on them.
However, backlinks remain an indispensable component of a solid digital-marketing campaign for any business. Like most search-marketing techniques, though, there is a right way and a wrong way to integrate them into your strategy.
For maximum results, keep the following points in mind while building your backlinks. (more…)