A staggering 46% of small businesses are operating without a website, but 24% plan to build one in the near future.
Today, every company needs a website that caters to your customers’ exact needs. Any prospect looking for information on your business, ethics, products, shipping process, and anything else they could possibly need to know before buying should be able to find it.
Which features must be on your website?
Social Media Integration
Social media is critical for every business. It allows you to market to existing and prospective customers, and reach a wider demographic. After all, 22 percent of the planet’s population is on Facebook, while over 50 million companies have Facebook Business Pages.
Add buttons to your website and enable visitors to check out your social pages with just a click. This helps to boost engagement and is invaluable as a fast customer-service tool.
Multiple Contact Channels
If customers go to your ‘contact us’ page only to find an email address or an international phone number (with expensive charges), they may well be put off. It appears unprofessional and suggests your business has little interest in receiving feedback.
Provide users with email addresses (one for product queries, one for complaints), local phone numbers, and live chat. This latter option is vital today, providing a free chance to exchange text-based messages with support agents in real-time.
Never take security for granted. For businesses handling online transactions, an SSL certificate will show customers that you take their safety seriously, and all critical details (credit card numbers, bank-account numbers etc.) are encrypted.
With an SSL certificate, a tiny green padlock will appear to the left of your HTTPS URL. Today’s online consumers are security-savvy, so invest in the best you can.
Clear, Logical Navigation
Make navigating your website as quick, simple, and logical as possible. Use clear names for pages in your tabs and site maps (About, Contact, FAQ etc.), and use calls to action to help visitors find the most important pages, such as specific product catalogs or live chat.
Imagine yourself as a customer visiting your website for the first time. Where would you want to go first? Would you be able to get their with your current design? Explore the site with this mindset and make note of any potential problems.
A Comprehensive FAQ
A variety of contact channels is key, as we mentioned above. However, add an FAQ to your website so visitors can help themselves before having to get in touch with your support team.
Again, put yourself in your customers’ shoes. What would you want to know? List as many questions as you can think of, and then add any others being asked on a regular basis.
At Nett Solutions, we’re a leading Orange County digital marketing agency. If you want to know more about boosting engagement and maximizing your online performance, give us a call now.