Are you disappointed with your Google ranking?
If your site is stuck in a low position on search engine results pages (SERPs) or dropping steadily, you may be making one or more common SEO mistakes.
To help you understand where you might be going wrong, our Orange County SEO experts share four common mistakes below.
Overlooking Mobile Users
Is your site optimized for mobile devices? If not, it should be. A Pew Research Center survey found that around 90% of Americans own a smartphone, and 15% are “smartphone-only” when using the internet.
A lack of mobile optimization could have a severe impact on your SEO performance. Not will it make your business harder to find online (due to Google’s mobile-first indexing), but it will deliver a weaker user experience that could cost you leads and conversions.
Producing Weak Content
Well-written content that offers value to readers is essential for strong SEO performance. If you regularly publish content that’s badly written, inaccurate, or hard to read, you may make it harder for your business to achieve a solid ranking.
Invest time and effort into producing relevant, high-quality content that offers useful insights and advice. Make sure you understand who you’re targeting in each piece of content you publish and how it will benefit them (this is where personas can help).
Underestimating the Power of Linking
Proper internal linking will help search engine crawlers find their way around your site as they move from page to page. Internal links connect pages (e.g. linking to a product or service covered in a blog post) and establish a clear site structure.
Backlinks are critical for good SEO too. When other sites link to yours, that indicates to search engines that your site is of high quality and considered a valuable resource. When used with other effective SEO techniques, this can contribute to a much better ranking.
Underusing Meta Tags
Meta titles and meta descriptions tell search engines what each page on your site contains. This helps them provide users with relevant search results.
As for your potential customers, meta tags can determine whether they click on your site or go for one of the other results. Your meta tags should be engaging and compelling enough to attract clicks.
If you don’t create a dedicated meta description for each page, search engines will use a snippet of your content instead. This may not be as appealing as a proper meta description and could cause you to miss out on clicks.
How to Improve Your SEO Performance and Reach Customers
Everyone makes mistakes, but some can be more costly than others. If your business consistently makes any of the mistakes covered in this post, you may not appear as high on SERPs as you know you should.
One of the simplest and most efficient ways to avoid common SEO mistakes is to work with a team of experts. Our Orange County SEO agency is ready to create a tailored strategy for your business and help you improve your ranking. To get started, contact us today!