Social media marketing is crucial for all businesses, but creating a solid strategy can be tough. You need to build the right campaigns for the right users on the right platforms to achieve the best results. So, where do you start?
Our Orange County digital marketing agency shares five tips to help you build your social media marketing strategy below.
Get an Insight into Your Audience
Before you can build a successful social media marketing strategy, you should have a clear idea of who you’re trying to reach with your campaigns. Guesswork and assumptions will only get you so far.
Essential details include average age and income, location, interests, and occupation. You also need to know which platforms your audience uses, and where they’re more likely to be found at certain times. The more you know about the people you want to target, the more of an impact your marketing will make.
Create Marketing Campaigns that Appeal to Different Audience Segments
Now that you know your audience in more detail, separate them into different segments based on key demographics. You might segment audiences according to their age, occupation, or location, depending on the products or services you’re promoting.
Audience segmentation helps you deliver more relevant content to specific groups to boost engagement. Trying to appeal to everyone is likely to waste time and money.
Make Sure Campaigns Align with Each Platform’s Style and Users
Your social media marketing should match each platform and the users you want to target. While people across different age groups use social media, each one has more users in specific age ranges than others.
- The majority of TikTok users (around 18%) are aged 18 — 24.
- Most Facebook users (just over 18%) are aged 25 — 34.
- X (formerly Twitter) is most popular with users in the 25 — 34 age range (around 38%).
- 78% of people aged 18 — 29 in the US use Instagram
Understanding the key demographics for each platform, and the popular types of content on it, will help you create the most appealing posts.
Monitor Campaign Performance Carefully
Studying data gathered from your social media marketing campaigns will help you monitor their performance and spot ways to improve them. You should track several metrics to get a clear overview of your campaigns’ visibility and success.
Helpful metrics include:
- Clicks
- Likes/comments
- Impressions
- Conversion rates
- Return on Ad Spend (ROAS)
Certain posts will perform better than others. Compare these to less-successful posts to understand why they achieve different results, and use what you learn to improve future campaigns.
Work with a Social Media Agency
Working with a social media agency is a simpler, more efficient option than creating and managing your own strategy. A seasoned team will have hands-on experience of helping businesses reach their target audience across multiple platforms. When you leave it to the experts, you’ll have more time to focus on your business.
Our Orange County digital marketing agency is ready to build a detailed strategy to take your social media marketing to the next level. Ready to chat? Get in touch with our team today!
