Social networks are a fantastic place to find new customers and build brand visibility, though it’s not easy.
Why? While billions of people use social media regularly (Facebook alone has more than two billion members), there are thousands upon thousands of business competing for consumers’ attention on Facebook, Twitter, Instagram etc every day.
Marketing your business on social media can be a challenge, then, but there are ways to get ahead. Read on for our Orange County digital marketing agency’s must-know tips.
Be Consistent with your Branding
Make it easier for users to recognize your brand from one social network to another. Keep the same colors, avatars and logos across all your social accounts to maintain consistency.
If users check out your brand on a few different networks and each one’s different, they might be unsure how authentic they are.
Establish a Voice
Every business needs a consistent tone over all social channels. You have to speak to your audience in an appropriate way, based on their average age, lifestyle, purchasing preferences and other key determining factors.
This is easier when you know which demographic(s) you’re aiming for. Relating to followers in an authentic way will maximize engagement and help drive more traffic to your site too.
Users looking at your social accounts may wonder how legitimate your business is if your posts are sporadic. Keeping a regular posting routine is critical to keep your audience engaged and aware of your brand.
Build Relationships with Influencers
Connecting with an influencer on social media can help you gain more attention and attract followers you may not otherwise. Having a prominent figure with a loyal fan-base promote your products or services may give your posts more traction.
Users will take an influencer’s endorsement as an indicator of your brand’s reliability and credibility too.
Be Careful with Automated Messages
It’s fairly common for businesses to send new followers an automated message to thank them for their interest and forge a stronger connection. While this might seem like a good idea, it can actually appear quite lazy and impersonal if messages are clearly generic.
Personalize automated messages you send to followers as best you can, especially when it comes to responding to complaints or queries.
Mix your Visual Content Up
Images, videos, GIFs and infographics should all feature in your social posts. Don’t just rely on text.
A mixture of visual content keeps your social activity more interesting and engaging. Posts will stand out more from competing ones and be more likely to prompt users to share them.
Our Orange County digital marketing specialists will create the right social media marketing campaign for your business, tailoring your package to your specific goals and needs.
Want to know more about what we can do for your social media presence? Just get in touch for a free quote now!