Why We Do Link Building The Hard Way

link buildingLink building is an essential aspect of search marketing, but it can be a daunting area for businesses unfamiliar with the process.

Once upon a time, companies looking for short-term gains would pay for links as and when they could. However, Google’s regulations and penalties are tougher today, and so the risks of lazily buying links outweigh the potential benefits.

While simply paying a website to host a link to yours seems like a time-saver, any company looking to make a lasting, fair impact in the online marketplace must practice manual link-building instead of paying for placements. Here are the reasons why.

Donning Your White Hat

You may have heard of white-hat and black-hat strategies. The former are those SEO tactics that aim to bring real value to users, engaging your audience and boosting traffic through fair means. The latter, on the other hand, are focused more on gaining higher rankings through underhand methods.

Using black-hat tactics can see you penalized, which may affect your reputation. You will also need to invest time and effort to correct your mistakes, costing you resources that could be better spent elsewhere.

Building Ethical Links

You can create ethical links through the following techniques:

  • Publish regular posts with internal links (as often as you can, with high-value content)
  • Reciprocal linking (provided these are relevant and not excessive)
  • Writing guest posts for blogs and sites relevant to your industry (these must be high-value and not feature excessive links)
  • Create testimonials for manufacturers of products or service-providers you use

These are just a few ideas, but they can all play a big part in driving traffic to your website. If you can create valuable content, such as in your own blog or guest posts, you’ll build your brand’s visibility and credibility.

On the other hand, creating badly-written content which serves as thinly-veiled link generators for your site can have a negative impact on your brand in the long-term.

Take the time to build informative, entertaining content with natural links, and you will gradually create a stronger online presence.

One Link can be Stronger than the Other

Getting a link from a website with no authority and no relevance to your business or niche is not a terrific way to build visibility. All links are not alike.

The trick is to nurture relationships with websites that are relevant to your brand and are viewed as a trusted domain. Getting links from high-authority sites is an endorsement of your own site, whereas those from questionable domains can raise eyebrows.

Seek out websites covering topics related to your business or industry, prioritizing the biggest influencers, and reach out. If you can start placing guest posts at popular domains, you can drive real traffic your way over time.

Branching Out

Other options for manual link-building include:

  • infographics that people will want to share
  • lists
  • case studies
  • white papers
  • reports on your own studies

At Nett Solutions, our expert Orange County digital marketing team can help you build links that really matter. Give us a call to learn more!

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Eight Things To Do Today To Get All Your Locations Noticed In Search

Local-SEO-Tips---Whitepaper

As a local Search Engine Marketing Company, we deal with a variety of companies headquartered in Orange County, but have 20, 50 or even hundreds of locations nationwide. It is not small feat to get the local SEO in order for all of these locations.

Distinguishing each of your shops from corporate headquarters or a parent company website can be important or even vital, depending on what services are offered at each location.

We put together these eight vital steps, whether you’re in one, ten or twenty locations. A full sixty percent of the searches made – in your town too – result in a transaction. The market for local and mobile search is, frankly, too big to ignore and an ever-increasing local and mobile search audience is there. The question is can they find you?

Click here to download the Free Whitepaper

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QUICK TIP #5 – Social Media

Social media is a great way to keep your customers engaged.  It can also be a great way for you to build up a following and up-sell your products or services. Customers today want to feel a connection with the companies they do business with.  Social media creates this connected community.
 

QUICK TIPS:

  • Don’t Just Talk About YOU!

Your customers or audience will swiftly tune you out if you just talk just about yourself. Post interesting content from other relevant sources.  Make sure your ideal customers will find this content valuable.

  • Be Patient

Social media marketing results do not happen overnight.  It takes persistent and consistent effort to produce successful results.

 

More on Social Media:

Start creating relationships with the customers you do business with.  Try using this weekly social media To-Do List from Hubspot.com to help you get started.

http://blog.hubspot.com/weekly-social-media-list-under-100-words-sr

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