Driving more traffic to your website isn’t easy. You’re just one of thousands of businesses competing in the digital marketplace, and building your brand into a strong contender for people’s money takes a lot of hard work.
There are certain steps you can take to drive more traffic to your website and increase your conversion rates. Join our Orange County digital marketing team as we explore your options!
Keep your content flowing
Content, content, content.
Good, valuable, informative, shareable content is crucial. You have to identify what your target audience is and make sure you’re crafting content that speaks to them.
You have to keep publishing fresh content regularly too, at least twice a week. Whether this is blogs, articles, guides or videos, keep it coming. After all, companies publishing a blog have 97 percent more inbound links.
Hyping new product launches
You can’t afford to keep releasing new products again and again, but you have to make the most of the opportunity each launch offers.
Take the time to build the release up in the weeks ahead. Create press releases, exclusive reveal videos and interviews with the designers etc. Make the new product seem like big news and prospects may just believe it is.
Explore other forms of media
Have you considered creating a YouTube channel for your brand? How about a podcast?
Depending on the products or services you offer, one or both of these options might seem pretty unlikely. If you sell, say, cleaning products created by other companies, videos or podcasts may appear to be a stretch.
However, you could still produce YouTube content offering valuable information on how best to use your goods. Creating video content helps you build your brand and engage prospects, while you can maximize your video description with a CTA and keywords.
Video is predicted to account for 80 percent of the world’s traffic by next year, so you’re missing out if you don’t get on-board.
If you’re in an industry that seems better suited to podcasts (such as tech), why not give it a try? Like videos, these can help you generate more brand awareness and forge stronger connections with buyers.
Engage more people on social media
Social media is a valuable tool to reach new customers and keep existing buyers engaged.
Make an effort to share content across Facebook, Twitter etc., using striking images, hashtags (in moderation) and a CTA. Always be responsive to people’s comments or questions, or else prospects may assume you don’t care for their input.
Avoid spreading yourself too thin, though. Don’t think you have to be present on every social media channel, especially not to start with. Just two will be enough in the beginning: focus on building a loyal group of followers before expanding.
When these people share your content, your brand will appear on the feeds of users who may not see it otherwise.
Nett Solutions’ Orange County digital marketing specialists can help drive more traffic to your website and build your online presence. Want to know more about what we can do? Just get in touch!