Getting your content right is vital to maintain a solid online presence.
Blogs, articles, press releases and more can all contribute to building your brand’s visibility. But if you’re cutting corners or failing to make the most of your content, you could be missing out.
Below, we take a look at the SEO mistakes to avoid when writing your content.
Going old-school with keyword stuffing
Don’t stuff your content with keywords. It’s an outdated technique businesses used years ago to propel themselves higher up the SERPs.
No company in your niche worth its salt is resorting to this anymore: you won’t fool customers and you certainly won’t fool Google. This can make trying to read content incredibly difficult, as you’re constantly seeing the same phrases or terms again and again.
Google can penalize your site if you stuff your content with keywords. Focus on using relevant terms and phrases in as organic a way as possible. Google and consumers want content that reads well, offers value and is engaging.
Writing no content whatsoever
One big SEO mistake you can make with your content is … well, not writing any at all!
Putting well-written content together isn’t always easy, especially when you’re busy running your business. It can take time, especially when you’re putting the About Us, FAQ, Company History, and other key pages of your site together.
Likewise, blogs are another vital addition but take consistent work.
While writing the content demands time and effort, it’s well worth doing. Customers who visit your site only to find no information about your brand, your products or services may become suspicious and go elsewhere.
Your content has to grab users, tell them how you solve their problem and what they need to do. Likewise, your blog gives you a constant flow of fresh content (which search engines love) and offers plenty to share on social media (driving more traffic to your site).
Letting your content updates become too sporadic or dry up altogether can have a negative impact on your SEO campaign. Make sure you’re publishing regular blogs, articles, social media posts and more.
Ignoring the power of video
The prospect of creating your own videos to boost your SEO can be difficult.
But it need not be.
Your videos don’t have to be slick, lavish pieces. It’s just enough to be informative, engaging and friendly. Create introductions for your products or services. Take viewers on a tour of your offices or labs.
Webinars and Q&As are terrific video concepts too. Experiment with your video content and share them across social media. Video can bring more traffic to your site and help to build a stronger bond with customers.
Avoid SEO mistakes by hiring the professionals! At Nett Solutions, our Orange County digital marketing team will help to build your business’s online visibility through high-quality content that hooks your customers.