Content is fundamental to any effective digital marketing campaign, with more than 90 percent of marketers using it to reach customers. Small businesses that publish blogs tend to achieve up to 126 percent higher lead growth than those that don’t.
But over 60 percent of marketers find it tough to create content that engages readers and performs well on Google.
A key part of building an effective content marketing strategy is understanding the most important types of content for SEO. Join our Orange County SEO experts as we find out what they are.
Blog posts
Blog posts are a fantastic way to engage users, build brand awareness, and earn customer trust.
They’re also a terrific platform for sharing thought leadership content that establishes your business as an authority in a specific area.
Posts can be long or short, but they should always offer readers value. For example, a brief list of tips to help them do something better or a long-form piece covering the history of a product or service.
Find out how to generate great new blog post ideas here!
Videos
Video will account for more than 82 percent of online traffic by 2022. That’s a LOT of video watching.
Why so popular? Because it’s sometimes easier and quicker to watch a video than to read a long blog post or article.
Videos can also be more engaging thanks to the magic of sound effects, music, and dynamic visuals.
Videos can cover:
- product demonstrations
- behind-the-scenes tours of your office, production floor, restaurant, etc.
- how-to guides/tutorials
- webinars
- interviews with industry figures
These are just a few ideas. But whatever you do, focus on creating informative videos that look and sound professional.
Lists
A reader can scan a list in a matter of seconds. But if it’s good, informative, and helpful, they might just stick around to explore the rest of your site.
Lists should include visuals and plenty of white space to help the key details leap off the page.
Infographics
More than 80 percent of businesses that use infographics find them to be effective.
Infographics present information in a visual format, and can cover almost any topic.
They’re hugely versatile. They can be serious or humorous. They can be designed for readers of any age. And they’re a great way to recycle content in other forms (blog posts, articles, etc.) to make it go further.
Guides
One of the many joys of having the internet at your fingertips is that you can find instant advice on almost anything, from baking a cake to painting your home.
And a well-researched, well-written guide is a terrific resource for curious readers.
Include images and even videos to illustrate key points. Make guides easy to scan and mobile-friendly for users looking for help on their phones — that’s essential when 54 percent of global online traffic is generated by mobile devices.
These five content types can play a significant role in a successful SEO campaign, but only when they’re done right.
Think carefully about what your target audience wants to read, what questions they need answered, and what’s likely to resonate with them.
At Nett Solutions, our Orange County SEO experts will create a bespoke strategy to help your business climb the SERPs — get in touch today to find out how!